Virtual reality is very much a reality with Oculus Rifts flying off the shelves. While gamers have been pumped up about it and rightly so, can marketers too look forward to it with equal enthusiasm?

Yes, they can. This is the era of digital marketing and experimentation, and the potential is limitless. While social media has been the biggest boon for digital marketers up till now this decade, expect much more in the near future. Interactive content is the next big thing as it is expected that consumers soon will get bored of the present digital marketing tactics.

Virtual reality is the not only interactive, but you can consider it the next level of interactive marketing. While interactive marketing techniques might include quizzes, webinars and more, virtual reality promises to immerse the user in an entirely new dimension. These lifelike experiences will blow your mind away.

Is This Real Life or is This Just Fantasy?

Trust me, this is not fantasy anymore. In fact VR is more than 55 years old. It has been around ever since Morton Heilig invented his Telesphere Mask back in 1960. However, apart from that it has just featured in sci-fi paraphernalia.

Several tech brands are already experimenting with this to get the best VR sets out in the market. While Oculus, Sony, Samsung, HTC and others have already launched VR headsets for the ultimate immersive experience, many are waiting for it to become more affordable. It is still at a nascent stage where prices remain high.

However, inexpensive VR headsets are being released as I write.

And, if you combine your digital approach with VR seamlessly, your company might just become the next big thing on the planet!

Take for example CNN. One of the world’s leading media outlet decided to adopt VR early on. They release interactive videos that give their readers a peek into world news by virtually transporting them in the midst of it.

Marketers just need to wait for the moment when developers finish fine-tuning their VR technology for mass adoption.

…but what about 360° Videos?

Never make the mistake of confusing VR with 360° videos. These two might be related but in no way are same. With very different content requirements 360° videos can be played anywhere on any device without the help of any external device like VR headsets. Just by dragging your mouse you can view crystal clear 360° images and videos.

The only difference is; VR immerses you in this 360° experience.

A great way for you to create an interactive content strategy would be to use 360° content as a foundation that will gradually lead to a VR experience for your customers and leads. A combination of these will help your customers experience your brand as well as your products better.

Why has VR become so popular?

VR could have been developed at any time. But why now?

Well it seems the timing is perfect. Primarily because of the explosion of technology in general. Think about it, marketing too went through extensive change in the past decade due to this boom. Consider the onslaught of smart phones. Can you think of a life without smart phones now? But were they there 10 years back?

Consumers want personalized experiences. They want something memorable. They want something that they can cherish.

Moreover with Google Cardboard VR sets, people have been buying VR sets like crazy. This is bound to work out. At least for now.

Time to Experiment!

As a marketer, you should think about VR as a viable marketing option. This is something new. And, only the big corporations have started adopting it. Most probably if you adopt it now, you will be the first company in your industry and that can give you a crucial head start.

It is the “wow” factor that will set you apart. Many of your leads might be interested in trying out VR if you give them the chance. With so much talk about VR floating about, they are bound to be excited.

The most important part of content is that it has to be engaging. Without engaging content you cannot possibly keep on generating and qualifying lead after lead. And, VR is perhaps the Godfather when it comes to engaging content. It is a fully immersive experience, how can you lose?

All you need to think of is what that immersive experience is going to be about. How can you deliver your brand value across to viewers through that experience? You can probably buy a Ricoh Theta camera and tinker around to see what you can do with it. It will be worth the investment if you are considering this path seriously.

VR is the ideal tool because it can focus on your brand and your products as well as create an engaging, personal and immersive experience for your customer.

It is a win-win situation that can help you sell your brand in a better way and hopefully rope in more customers as a result.

Content marketing has never been as popular as it is now. A decade back, many businesses did not even have websites and relied heavily on traditional methods of marketing and advertising to spread the message about their products. But, with advancement in technology, most companies and businesses around the world have full-fledged websites and content marketing is an integral part of their marketing strategies.

In fact it is a pleasant change. Earlier on, traditional methods of marketing would rely on mass emails and force-fed advertising. Audiences have now become more self-aware and they know what they want. They want everything tailor-made to their requirements.

Content marketing as we know it today was a result of this rise of new-age consumerism.

Thankfully marketers have found out and devised ways to align themselves with this changing landscape. Many businesses have taken advantage of this and turned this into a profit-churning machine and are still reaping benefits.

And, this is perhaps one of the greatest reasons why content marketing has become so popular amongst marketers and businesses alike. Moreover, it has helped consumers to find anything that they want on the internet, thanks to all the content marketers out there.

How can Content Marketing Become Interactive?

Traditional content marketing will soon become ancient history. It’s not an over-statement, by any chance. Then, marketers need to figure out what comes next and what form of marketing will be able to address their concerns. The concern that is crucial is engagement. Whatever the scenario is, marketers will always have to come up with engaging experiences for the consumer.

Interactive content marketing is a novel idea. It will still be ages before it becomes overwhelming and saturated. Moreover it will be personalized and customized for every lead. Due to its immersive nature, it has the potential to become more engaging.

Interactive content will take advantage of personal information provided by every lead and generate an engaging experience for them. It will display ads that a lead has shown interest in. It will display different forms of interactive content that will engage every lead and turn them into clients.

The next phase of marketing will definitely emphasize on integration of big data with advanced technology that will help create a tailor-made experience for every lead and client.

Types of Interactive Content

So, let’s talk about the different types of interactive content that you can produce to create a unique experience for every website visitor.

1.Quizzes: Quizzes are fun. You can’t deny that. Look at Buzzfeed. I’m sure you have tried their quizzes. They are interactive and they are addictive. They have an entertainment value but you can also harness them to provide information about your brand. Maybe you can harness the data collected to reveal what your users like and dislike. Additionally you can map your quizzes according to the different stages of the sales funnel to make it more interactive and customized.

2.Calculators: Calculators are interactive tools that are not only educational, fun but also pretty informative. For example, if you have a courier business, you can provide visitors with a shipping calculator. With this calculator, users can calculate their shipping charges from one place to another by inputting some details.

Similarly, SaaS businesses can provided customers with the exact cost of the product as the customer outgrows the current subscription plan.

3.Infographics & Whitepapers: Infographics and whitepapers are extremely interactive in nature. Even though they are widely used as a traditional form of content marketing, they can be harnessed to take the content experience to a whole new level. These content types can collaborate with different elements like quizzes and videos to create a journey that is unique to every lead.

4.Virtual Reality Content: Virtual reality takes interactive content to an entirely different level. No wonder Facebook acquired Oculus VR for a whopping $2.3 billion in 2014. The high hardware cost and lack of VR headset compatible content has been the initial hurdles in the widespread adoption of virtual reality but things will change soon as more and more publishers create VR content.

The Importance of Visual Content

When I am talking about content and content marketing the first thing that pops to my mind are blogs and PDFs. Maybe you too have the same thought popping into your mind.

However, content has evolved beyond letters and words and there are new territories that content marketers are exploring.

Around 45% of people consume more than an hour’s video content on Facebook and YouTube. People like video content and if you are a savvy marketer, you should take advantage of that.

If we take a look at these numbers from the point-of-view of age, we will see that 30% people between the ages 18-24 watch videos for more than 3-4 hours. But that does not mean visual content is limited to the millennial generation. Older generations too are stepping out of their comfort zones and consuming video content.

The importance of visual content is hard to ignore. Images, videos, and anything that exhibits a visual media has the ability to grab eyeballs even before text. It’s basic human tendency where we notice colours, shapes and images before we can read.

This results in higher click rates and successful marketing campaigns. No wonder infographics, slide shows and videos have become so popular.

Content Consumption Habits

To understand content marketing, and how we can go forward, let us take a look at consumption habits of consumers. Social media networks are the kings of content disbursement and they are continuously investing in content generation.

Live video which is perhaps one of the latest innovation in interactive content has seen a rise in the top 500 Facebook pages from 11% to 44% in just 5 months.

Browsing habits show how people consume content not only on your website but on different platforms, platforms that you need to target and create content for. Your content should follow your consumers and eventually your leads should follow your content.

According to Hubspot, 55% prefer to thoroughly consume videos compared to a measly 29% who would like to read blogs. So, people like videos more than anything else. It is light on the eye and easy to consume. Moreover, people want to see more social media posts in the future. Video already reflects this change in consumer behaviour.

People’s browsing habits are not only limited to PCs and laptops. In fact 44% of consumers use a mobile device or a tablet to access the internet. So, the content has to be device-friendly as well.

And out of these consumers, 52% want to see more social media posts on their mobile devices.

Another hidden gem that many people are using, and can be harnessed to create an interactive content experience is voice search. It is still not as popular as other forms of content, but with 37% of people using Siri, 23% using Cortana and 19% using Alexa every month, these numbers are set to rise.

How to Prepare for Interactive Content Marketing

Since the entire topic of integrated content marketing is at a speculative stage, so preparing for it might prove to be easier than we think. The most important thing to do is to be aware that there is a possibility of this happening in the near future and if you are prepared, you can benefit from it.

However, the future of content marketing lies in interactive content marketing. If we make history our guide, we will be able to decipher that content marketing will soon hit the roadblocks that traditional marketing had hit a decade ago.

The internet will soon become saturated with content and audiences will be fed-up with it.

Traditional content that is all the rage right now will not be the norm anymore as audiences will gear towards other methods to consume information.

At this point it might be just sheer speculation on my part, but interactive content marketing might just replace traditional content marketing in a few years.

The best way to go about this is to work on content that is open-ended. This will help you experiment with different content types and explore multiple directions.

Another good way to start would be to collect as much data as possible from your consumers. In this age of information, data is king.

The more data you compile, the clearer your objectives will be.

User input is another significant aspect that you should never ignore. Ask your subscribers and leads about what they want. This will help you understand exactly what type of content will help you move forward.

Most importantly, make sure that your content will be able to harness the power of more advanced forms of interactive technology as we progress more and more.

The sole reason landing pages exist is because we want conversion- from an anonymous visitor to a lead, a lead to a prospect or a prospect to a customer. Landing pages are targeted web pages where a visitor lands after clicking a CTA button or a link on a marketing email. Since visitors are transferred from promotional links, the landing page content should match the content of the promo message. It is a specific result intended to happen so that the visitor can learn about the promo message in greater details.

Boosting landing page conversion is an art backed with solid marketing science and acumen gathered by marketers and it's success depends on the marketer's understanding of user behaviour. An ideal landing page should have the following:

1. Content relevant to the ad/email/message

2. Clear and simple narrative that explains the product/service/purpose part of the ad.

3. Strong headlines

4. Mobile responsive

5. Strong social proof with facts and figures like testimonials and reviews to support conversions

How to Create Landing Pages that Convert?

In order to boost landing page conversion, you should have a clear strategy in mind. Let's discuss the different parts of a landing page and ideally how you should deal with them so that you can create the landing page that converts and improves your marketing.

1. Headline

Headlines are the essential element of attraction when landing pages are concerned. It will be the first thing that will grab a visitor’s attraction irrespective of the content. Also, first impressions are the most important aspect when it comes to anything, hence you need to grab your reader’s attention as fast as possible. Your headline should give a clue to the reader about what the product is about, without giving away too much information. Tease them so that they read the content. Needless to say, landing page headlines should be brief, attractive and interesting.

Your headline should give a clue to the reader about what the product is about, without giving away too much information. Tease them so that they read the content. Needless to say, landing page headlines should be brief, attractive and interesting.

Look at the headline of an Unbounce landing page below. It can't get better than this:

2. Subheadings

Once you have successfully grabbed eyeballs with your headline, use powerful subheadings to make them stay on for longer on your website. Situated directly beneath the heading, the subheading should be persuasive and lure your reader to stay on the page and keep reading. What the subheading seeks to create is a more informative headline.

See Hubspot's landing page below where the benefit of downloading the content is conveyed in a simple straight forward manner:

3. Images

We are no stranger to the fact that our brain has the capability to process an image faster than any word. So, you need to be wary of what images you use on your landing page. If you’re talking about a physical product it’s better to provide a detailed image to lure your visitors.

Avoid using stock photographs and try to provide as much high-quality images as you can. The images need not be beautiful human faces. See how Periscope cracks this misconception:

4. Explanation

Once a user has moved past headlines and subheadings, you cannot lose a customer by off- putting irrelevant and boring explanations. You have to explain what your product or service in a pretty plain and straightforward way so that visitors can understand what you’re trying to tell them. Avoid being overly complicated and avoid technical terms so that it is easier for everyone to grasp your message. An awesome landing page from Infusionsoft:

Avoid being overly complicated and avoid technical terms so that it is easier for everyone to grasp your message. An awesome landing page from Infusionsoft:

5. Benefits

So, what’s in it for the visitor? You must have a value proportion that should appeal to your visitor. You can say it’s a way of making the customer truly interested in your product or services by making them understand that they need it. The best way to go about this is to make a list of benefits, preferably in a bullet format. All the benefits should clearly be customer-oriented so that it is easier for them to relate to it.

All the benefits should clearly be customer-oriented so that it is easier for them to relate to it.

6. Flow

Your landing page shouldn’t at any time stagnate in the middle. It should have a logical flow like a river flows from the mountains to the sea. You must lead your readers through a process of thinking that is logical. You can use CTAs to spice up your flow, placing them strategically so that readers check them out. Designating separate sections will be an easier way of breaking down the flow into small pieces. Use persuasive elements in all these sections so that the reader does not lose interest at any point of time. Your goal is to make the reader complete the entire flow. See this landing page from Freshdesk. I love the way the content flow happens, it simple, clean and easily understandable.

Designating separate sections will be an easier way of breaking down the flow into small pieces. Use persuasive elements in all these sections so that the reader does not lose interest at any point of time. Your goal is to make the reader complete the entire flow. See this landing page from SEMRush. I love the way the content flow happens, it simple, clean and easily understandable.

7. Testimonials

Testimonials are your best friend as they act as trust signals on your landing pages. A visitor will always want to know if they can trust you regarding a product or service that you’re offering. Often reviews and testimonials from people who are using the product, help visitors to form an opinion, sometimes leading them to be your prospective customers. Make sure your testimonials are legit and are accompanied by photographs and names of the users who recommend your product. Believe me, nothing works better than strong social proof. In this landing page from SalesForce, the customer testimonial is the most highlight section.

Believe me, nothing works better than strong social proof. In this landing page from SalesForce, the customer testimonial is the most highlight section.

8. Contact

To add more legitimacy to your credibility you should add different modes of contacting your organization on a landing page. You should put down a telephone number, a physical address, an email address and also a contact form where any visitor can contact you in the case of query. Not only does that help you prove that you mean business and are legit, it also gives chance to the visitor to open a conversation directly with your company.

If you have the manpower, you can also assign 24x7 online chat service that will provide visitors with instant assistance on your website. Some marketers think having one CTA is the best, while others open up a lot of options for visitors to contact you. A/B test what works best for you. Simple, easy one step email signup landing page from Menucopia:

9. Guarantee

Everybody loves a guarantee. Not only does that add credibility to your reputation, it also assures the visitor and sort of provides them the final push to become a customer. Guarantees can different forms and they can be anything ranging from a no spam guarantee to a 100% money back guarantee. It always works because that’s how the human mind is wired.

Everyone is seeking some sort of assurance, and what better way to provide assurance to your customers? Fitbit offers a 45 day money back guarantee which helps buyers choose an expensive product over cheaper options:

10. CTA

A powerful call to action is a must have for every landing page. Make your copy as compelling as possible so that visitors have no way out. Use a button that is attractive(try multiple colors and shapes) to your visitors because people tend to click on buttons.

Use a different color for your CTA, something that catches your eye, or in this case your visitor’s eye. You can think of CTAs as headlines, they have to be interesting and catchy enough for a prospect so that (s)he will click it.

Position your CTA strategically, at the end of a sentence or right below an image, somewhere that your customer will be able to spot it easily. This landing page from Shopify is located at a strategic location, a place where maximum clicks will happen:

Remember, landing pages are not websites, they are tools to increase your rate of conversions. Which tool do you use to create landing pages? How have you boosted your landing page conversions?

Do you find a weird suffix like #sthash (#sthash.NJk6gumQ.dpbs) in your WordPress website or blog URL and want to get rid of it?

Like many of you, I was peeved at this weird URL suffix. I wanted to get rid of this at any cost but didn't had much headway. I was sure it was due to one of the many plugins, I had installed on my Wordpress blog. I took up the challenge to find the culprit head on and disabled all the plugins(Yes 15 plugins in total). It did give me hard time but the result was worth it. Then, I started adding the plugins again one by one. After installing each plugin, I checked the URL. After installing the ShareThis plugin, I realised this plugin was responsible for the suffix.

ShareThis adds this suffix to every URL to track the number of shares of your content online. If you want to know the number of social media shares, you may choose to retain the plugin as it is, otherwise follow these 2 steps to remove the suffix.

Step 1: Go to your Wordpress dashboard and click on the plugins tab. This will list down all the plugins installed on your Wordpress.

Step 2: Go to the ShareThis plugin configuration settings. Quickly, head over to the step where to see "Measure copy and shares of your website's content/URL options. Uncheck both the boxes and go to the next step and save the settings.

That's it. Check your Wordpress web page/blog now. Voila! The .dpbs suffix is now gone.

Wondering what is Facebook Impressum? Read this post to implement Facebook Impressum for your company page.

Since the past one year, Facebook has implemented a variety of different modifications in order to enhance user experience, and one such feature that has been implemented is the Facebook Impressum. Most users have raised questions, wanting to know what an Impressum is and social media marketers have been befuddled for a while.

What is an Impressum?

Impressum is a Latin word and there isn’t any single English word to provide a worthwhile translation. The closest one can get to decipher the word’s meaning in English is “Engraving”, “Credits”, “Legitimate Disclosure”, “Lawful Notice”, “Terms of Conditions” or “Explanation of Ownership”.

Simply put, Impressum is just another eccentric way of expressing “About Us”. However, depending upon your country, Impressum is either a useful tool or a government requirement. This term is used to legally mandate the statement of ownership of a document and is an important part of any business in countries like Germany, Austria and Switzerland. You should always abide by your local law while writing your organization’s Impressum.

If an Impressum is not required by your country’s laws, you can still utilize the field for your organization’s benefit. Not only can you use it to link your Legal Disclosure on Facebook, the very fact that you are putting it up on Facebook will get it automatically indexed by search engines. That, in turn will provide you an opportunity to place a few appropriate key-words.

What to Write?

Now, that you have a fair idea about what an Impressum is, you can up your social media marketing game by writing the correct information in that section. The following are what you should write in the Impressum:

• Complete name of your business, company or organization
• Address of your business, company or organization
• Contact information that should have correct telephone numbers, fax numbers as well as e-mail.
• Name of the administrator of the page and the organization controlling it.
• Registration, NTN, Permit Number should be included as well.

In order to utilize this section of your Facebook page, you should first login to your organization’s Facebook page and access it. Then, you choose “Settings” on top of your business’s page which is located at the top right corner of your screen. Clicking “Page Info” in the column on the left will take you to a list of options that include “Impressum” as well. You can now add all the necessary information in this box.

Of course, before exiting do not forget to save it, so that your audience can now view it at all times whenever they want to. You can edit any information you have put up in the future, so do not worry if you need to change anything. However, the Impressum is limited to 2000 characters only, so what you put up needs to be brief and should not cross the limit.

This field is obviously optional for those businesses that operate in countries where an Impressum is not required by the Government, but social media marketers have discovered this section to be quite useful since it is indexed by search engines all over the internet. It may not affect your social media presence directly, but the effort that you will put in to come up with a well-crafted Impressum will help you in your quest to become a leader in social media.

You can speak to us directly about social media management for your organization, we will be more than happy to help you out.

To make a blog successful, you need subscribers who are interested in your domain of expertise. Now, when a subscriber subscribes to your blog, he/she is obviously new to it. Similar to how a new employee is trained for a bit and introduced to the intricacies of his new company, you should slowly guide your new subscribers and give them a proper welcoming through an orientation programme. You need to devise a customized welcome programme for new subscribers and then you can gradually ease them into your regular subscriber programme.

Now, since your primary mode of communication with subscribers will be through exchange of e-mail, hence the very first thing that you should do to welcome your new subscribers is to shoot off a welcome email.

Double Opt-in

The entire process of luring prospective subscribers is not only limited to sending out emails without any thought. If you want to be successful at content marketing, you should employ the process of Double Opt-in. A double opt-in email will ensure that a subscriber himself/herself signed up for updates willingly and unless they click the confirmation link that they get immediately in their inbox, they will not be signed up for regular updates of your blog. Double opt-in ensures that:

Drip Marketing

Rather than engage your new subscribers through one single email, try establishing a not-so-overwhelming series of drip marketing emails to present your blog and your activities for their better understanding. You will be able to lay down the foundation of subscriber interest by slowly sending emails and graduating them to the regular subscriber list. At this point of time your relationship with your new subscriber is very tender and any bad move might result in failure on your part by losing a subscriber. By sending emails at intervals, you will be able to make sure that your subscriber is constantly reminded of your blog’s presence and its activities. You will be able to showcase your entire blog and ease them into a regular habit of checking it out, ultimately increasing traffic. Drip marketing emails will ensure that your prospective subscribers are kept well-informed about all sorts of updates from your end. This strategy is highly effective if executed perfectly.

Welcome Email

Welcome emails are the very first step of your orientation programme. Statistically speaking, over 75% of email subscribers expect a welcome email and there is a more chance of gaining a long-term subscriber just by shooting off that welcome email. In the end, it all comes down to striking the iron when it’s hot. Your welcome email should be as personalized as possible so that the subscriber can notice the effort that you have put into it for him/her. Why welcome emails become so important to a blog owner is that it has higher chances of being opened than similar mails originating from the same source.

However, you should also have a welcome e-mail strategy in mind. Since there are higher chances of the mail being opened and read by a new subscriber, you should think about possible methods to engage with him/her without coming off as bothersome. Some freebies or coupons, perhaps discounts and things in a similar vein always interests a subscriber. Your first impression will matter a lot and it is best to establish and present your blog in a presentable and engaging way in this email.

1. Only interested subscribers will subscribe to your blog updates hence you’ll be engaging only prospective long-term subscribers.
2. You will not end up in anyone’s spam because you have been given a clean sheet from the subscriber himself/herself by clicking on the confirmation link.
3. What’s more, double opt-in confirmation is a statutory requirement in some countries to prevent spam. Opt for double opt-in if you have a global audience.

Once you have successfully gained the trust of a new subscriber, it is time to ease them into the regular subscriber list. But one thing that every email marketer should keep in mind is that time is of the essence. You should not bore your subscribers by over-extending the welcome period, you should shut it off at the right time before losing the subscriber. It’s easy to gain subscribers first but it is these marketing techniques that will turn a subscriber into a customer later.

As a blog owner, you’ll want your blog to excel and thrive, attracting blog subscribers from all over the internet. But on your path to success there will be innumerable hiccups that include the problem of subscribers not reading your emails.

You might be publishing extremely crisp content but somehow you feel that subscribers are not visiting your blog anymore. It so happens that you have been mailing them but somehow those mails are not turning into leads. Maybe there is a problem with your email marketing process and somehow that has been responsible for this bottleneck.

A few tips and tricks that you should keep in mind while making sure that your blog receives the attention it deserves.

Welcome New Subscribers It’s a no-brainer and you obviously need to welcome new subscribers personally using an email so that they can realize that they have subscribed to the right blog. A personal touch always lays down the foundation of a strong relationship between the blog and the subscriber. Create a welcome program for new subscribers so that they get accustomed to your blog content and frequency of posts before easing them into the flow of emails meant for regular subscribers.

Make your subscribers classify your emails Even if you opt for double opt-in while making strangers subscribe to your blog, it is essential to ensure that your mails bypass all possible filters. Sometimes promotional emails have this tendency to end up in the spam folder, the folder that generally sits in the corner gathering dust. Encourage your subscribers in the very beginning to add your e-mail address to their contact list or they can add you to their favourites. While welcoming them in your first email you should send them detailed instructions as to how to go about the entire process of whitelisting your email address.

Offer something informative Whatever email you might be sending out to your subscribers, you have to make sure you are offering something in return. That may be a freebie or some promotional material or informative content (the best you have to offer), but there has to be some kind of incentive for your subscribers to open your email. For this purpose you have to place yourself in a subscriber’s shoes and try to imagine what you might want from a blog that you’re subscribed to.

Email Subject Line Choosing a proper subject line for your email is essential after you have followed the above step. One of the most important tenets of email marketing is choosing the perfect subject line for your email. The subject will make or break your relationship with the subscriber. It’s the only way you can attract your blog subscriber or rather lure him/her in opening the email and check what’s inside. The subject has to be teasing enough not to reveal much about what is going on. So that the subscriber gets interested in opening it.

Frequency of Emails Publishing content on your blog and marketing them constantly to your email list will prove to be beneficial in the long run for you as well as your blog. If you mail your subscribers in equal intervals, soon enough they will fall into a routine and catchy subjects will make them open the emails that you send them. If you cannot maintain uniformity in the frequency, you are going to lose subscribers. You may be asking why. Well, the primary reason being when a subscriber will not get any emails from your blog, he/she will probably forget about it altogether and end up subscribing to your competition.

Talk to us for blog writing and marketing services for your SaaS product, mobile app or services company.