As a blog owner, you’ll want your blog to excel and thrive, attracting blog subscribers from all over the internet. But on your path to success there will be innumerable hiccups that include the problem of subscribers not reading your emails.
You might be publishing extremely crisp content but somehow you feel that subscribers are not visiting your blog anymore. It so happens that you have been mailing them but somehow those mails are not turning into leads. Maybe there is a problem with your email marketing process and somehow that has been responsible for this bottleneck.
A few tips and tricks that you should keep in mind while making sure that your blog receives the attention it deserves.
Welcome New Subscribers It’s a no-brainer and you obviously need to welcome new subscribers personally using an email so that they can realize that they have subscribed to the right blog. A personal touch always lays down the foundation of a strong relationship between the blog and the subscriber. Create a welcome program for new subscribers so that they get accustomed to your blog content and frequency of posts before easing them into the flow of emails meant for regular subscribers.
Make your subscribers classify your emails Even if you opt for double opt-in while making strangers subscribe to your blog, it is essential to ensure that your mails bypass all possible filters. Sometimes promotional emails have this tendency to end up in the spam folder, the folder that generally sits in the corner gathering dust. Encourage your subscribers in the very beginning to add your e-mail address to their contact list or they can add you to their favourites. While welcoming them in your first email you should send them detailed instructions as to how to go about the entire process of whitelisting your email address.
Offer something informative Whatever email you might be sending out to your subscribers, you have to make sure you are offering something in return. That may be a freebie or some promotional material or informative content (the best you have to offer), but there has to be some kind of incentive for your subscribers to open your email. For this purpose you have to place yourself in a subscriber’s shoes and try to imagine what you might want from a blog that you’re subscribed to.
Email Subject Line Choosing a proper subject line for your email is essential after you have followed the above step. One of the most important tenets of email marketing is choosing the perfect subject line for your email. The subject will make or break your relationship with the subscriber. It’s the only way you can attract your blog subscriber or rather lure him/her in opening the email and check what’s inside. The subject has to be teasing enough not to reveal much about what is going on. So that the subscriber gets interested in opening it.
Frequency of Emails Publishing content on your blog and marketing them constantly to your email list will prove to be beneficial in the long run for you as well as your blog. If you mail your subscribers in equal intervals, soon enough they will fall into a routine and catchy subjects will make them open the emails that you send them. If you cannot maintain uniformity in the frequency, you are going to lose subscribers. You may be asking why. Well, the primary reason being when a subscriber will not get any emails from your blog, he/she will probably forget about it altogether and end up subscribing to your competition.