Marketing automation is not your everyday marketing tool. It is robust, vibrant and multi-purpose. To the marketers who use it on a day-to-day basis, it is revolutionary MarTech. While a big chunk of the top organizations in the world have started using marketing automation to meet their needs, some are still thinking about implementing it. But once they implement it, they are in for a surprise.
When we say surprise, we mean certain things that you should experience yourself. If you are planning on implementing marketing automation in the near future, prepare to be amazed. Here are the seven facts about marketing automation that you will have to experience for yourself (Don’t say later that we didn’t warn you!)
1. Improvement in Traffic
Implement marketing automation and BOOM! The amount of traffic it will help you generate on your website is unthinkable at first. You will be shocked, surprised and awed. With its landing page tools and dynamic content you will be able to customize your website for every visitor and improve website traffic. Every single aspect of a marketing automation platform will allow you to lend a unique touch to your content. Thanks to that, your website traffic will increase drastically. Customers now want an experience tailor-made for them. With marketing automation you can give them that. It’s a pretty much win-win situation for both parties.
2. More Leads and Improved Lead Quality
An increase in website traffic equals to an increase in visitors. That in turn equals to an increase in the number of leads. Marketing automation helps you generate more leads than you could have ever imagined. Not only that, it also helps improve the quality of leads. It provides you with robust lead segmentation and lead management. This allows you to segment leads according to their tastes, preferences and your internal processes. Now, with all that information, you can craft content for every segment.
3. Shorter Sales Cycle
No more wondering when a lead will qualify. Gone are the days of long sales cycles. With marketing automation, you know precisely when to hand off the leads to Sales, thereby having complete control on when sales cycle begins and ends. Marketing Automation platforms are usually saddled with a lead scoring module. Lead scoring is a simple method of assigning scores to leads based on their actions on your website/app. Depending on the score, you will know where a particular lead is in the sales cycle. You will know exactly when they are ready to buy. This in turn will let you know when a lead is ready to be qualified and handed over to sales.
4. Improved Chances for Upselling
Some may say, customer retention is an art. With marketing automation, it’s just another regular marketing task. Once you have a regular customer base, you will want to keep them pleased. More so, because they are your ultimate reviewers. If your customers speak highly of your brand, you will definitely be getting more business. And, more is always better. But for that you need to keep your customers happy. If you want your customers to buy from you again, you will have to prove them why. With marketing automation, you can keep track of their activities and cater to their needs whenever they need you. After-sales support is extremely important. Bad after-sales will not help you keep customers. Once you establish that level of trust and loyalty, you will drastically improve your chances of upselling. Plus, when you are up selling, your customer need not evaluate any other vendor. Another win-win for the both of you!
5. Improved Social Media Engagement
Marketing automation lets you manage all your social media channels from a single dashboard. So, you can control, monitor and post all from one place. With marketing automation, you can even personalize your social media interactions. This will help you further establish yourself as a brand that people can relate to. You can listen to what they have to say about your product. You can constantly keep on building positive customer relationships and engage them with content created for them. You will experience a vast improvement in your social media interactions once you start using marketing automation.
6. Thought Leadership
Marketing automation platforms give you the liberty to share top-notch marketing and educational content amongst your subscribers. You can create content based on your lead segments. You can send your leads content that they would relate to at a particular point of time. For example, it would be beneficial for a fresh lead to understand how your industry works and the products it creates. Do not aim for promoting your product. Rather, you should aim for producing crisp educational content that everyone will love to read and share. Produce premium content regularly and keep it simple. This will attract more readers. Try to involve industry leaders in your content strategy. That will further strengthen your marketing. With marketing automation, sky is the limit, so create thought-provoking content that will take you there.
7. Sales and Marketing Team Alignment
Marketing automation is as much as a tool for Sales as it is for Marketing. It promotes Sales and Marketing alignment. Pre-marketing automation days, marketers had to guess everything. They would have to guess whether the lead was qualified. Sometimes, they guessed wrong, and it would turn out that the lead was not ready for a purchase. These situations had created a strenuous relationship between Marketing and Sales. But now, with marketing automation, the quality of leads has improved vastly. With effective CRM integration, Sales can track any lead from their point of inception. Such clarity of operations have created a sense of harmony as both teams can work happily ever after!
We are not saying that you HAVE TO believe us, but in case you don’t believe these facts about marketing automation or in case you are feeling particularly curious, why not schedule a FREE consultation with us? We would be glad to answer your queries on marketing automation.
