Marketing automation is such a fantastic tool, isn’t it? Love marketing automation? It takes care of all your mundane marketing tasks leaving you with enough time to come up with brilliant marketing campaigns. At the end of the day, you generate more leads, close more deals, and everyone is happy. But have you ever wondered if you exhibit the tell-tale signs of a marketing automation lover? Well, here are 7 signs that you are absolutely in love with marketing automation! Love marketing automation? Find out if that's true.
#1: Your Marketing in One Place
Marketing automation lets users control their marketing campaigns, social media channels, lead management through one single platform. It makes your life easier by organization every little bit of information in one place. You are able to track all your leads’ activities along with what people are saying on social media and other channels. You can connect with them whenever you want, and add a level of personalization to every conversation with your prospects. It makes you feel accomplished, and that is perhaps one of the first signs that you love marketing automation.
#2: SEO Intelligence
Marketing content is crucial for any campaign. But what’s more crucial is the relevance of that content. Publish irrelevant content, and soon all your campaigns will become irrelevant too. With marketing automation, you use the content management system to assign scores to different pieces of content based on keyword density and relevance. It helps you better your content every time as suggestions come in automatically. If you have been caught smiling innumerable times at the SEO intelligence, chances are you are already in love with marketing automation.
#3: Lead Scoring
Your life has never been the same after you adopted marketing automation! Ever since you laid your eyes on the lead scoring module, you can’t take your eyes off it. You are always singing praises saying how it helps you qualify quality leads for Sales. Not only that, it also helps you reduce your average sales cycle. With lead scoring you know what to do and when to do what. Lead scoring lets you strike the iron while it is piping hot!
#4: Content will Always be Key
Marketing automation lets you track and monitor your company all over the internet. This is not only limited to what customers have to say online. You track the performance of all your marketing content to see how prospects are reacting to it. This, in turn lets you understand which type of content attracts more prospects and more sales. Furthermore, according to your lead segmentation, you will notice which segments like which content. Marketing automation analyzes your content, so that you can be the thought leader in your industry.
#5: Worth the Money
We all know that feel when we buy something and it is worth every penny spent. Chances are, most of the time we love that object to bits. If you feel that too, well, you love your marketing automation platform. Yes, it’s okay to be skeptical at first, because you don’t know how it will work out for you. But then you take a leap of faith by investing time, money and energy in it. However your implementation has to be done properly in order to actually enjoy and benefit from automation platforms. Once that’s out of the way, you are good to go.
#6: Streamlined Data Collection
With marketing automation in your organization, there is less bias towards leads. Now data is more streamlined through different forms and landing pages. This helps sales reps to go through every bit of information. Earlier sales reps would rather go for their own leads than leads sourced by marketing. But now with such transparency, there is no reason for any sales rep to reject a lead from Marketing.
#7: Better Revenue Attribution
Who takes credit for a closed deal? Marketing? Or perhaps sales? With marketing automation this question gets solved by the usage of closed loop reporting. This feature helps track closed deals back to the campaigns that sourced them originally. Now marketers can see for themselves which campaign was more successful and how they can improve future campaigns.
Marketing automation helps you to grow as a marketer while organizing your department. Your love for it is more than justified, but if there are any other reasons for which you love marketing automation, do let us know!
