LinkedIn Lead Gen Forms are the epitome of sheer brilliance combined with simplicity. Let me tell you why. One of the biggest challenges that a B2B marketer has to face is generating quality leads. With the advent of mobiles, this task has become even more challenging. Do you know why? Because, it is difficult to fill out forms on a mobile than on a desktop. Makes sense, right? On a desktop you have a bigger screen, better visibility and it feels less cluttered. But on a mobile, the thought of filling up a form for downloading a document makes you feel dreadful.
What are LinkedIn Lead Gen Forms?
So, LinkedIn has launched this new solution that will help you collect quality leads. But LinkedIn Lead Gen Forms are no ordinary forms. It completely removes the obstacles that people usually face while filling forms on mobiles. That means, your would-be leads will not have to go through a rigorous form filling process.
So, in a nutshell, more leads for you.
So, what makes LinkedIn Lead Gen Forms special? When users click on your ad, their LinkedIn profile information automatically populates your form. So, there is no manual form filling at all. No prospect has to type out their details by hand anymore. The annoying process of filling up forms is completely eliminated if you use LinkedIn Lead Gen Forms.
Why use LinkedIn Lead Gen Forms?
I have already mentioned why it’s a great solution for your prospects a.k.a. the easy automated form fill-up process. Let’s talk about you. Why should you definitely use it? Well, if the process of filling up the form is automated, where does this information come from? Simple, it comes from the prospect’s LinkedIn profile.
You get access to a comprehensive lead database including, name, contact information, company’s name, job title, location, etc. That means the data is more accurate and complete. You will not have to see incomplete forms and false data anymore. Everything is up-to-date and that would mean less hassle for you.
You will be getting increased ROI from your lead generation campaigns, yet keep things simple as a result.
Here are a few more reasons to seriously consider using LinkedIn Lead Gen Forms:
Lower Cost-Per-Lead (CPL): According to LinkedIn, 90% of the 50 customers using Lead Gen Forms agreed that it lowered their CPL goals. In fact their CPLs were lower than standard sponsored marketing campaigns on LinkedIn. This is great news for B2B marketers all over.
Quality of Leads: I cannot stop myself from highlighting this fact over and over again. It is extremely important for a B2B marketer to generate quality leads. The accuracy of the pre-filled data on LinkedIn Lead Gen Forms are a boon for any marketer.
Measuring ROI: You can use the reporting tools in your LinkedIn Campaign Manager to track key metrics. This also includes measuring your ROI. This will reveal the value that you are getting from your campaign. LinkedIn has said that they will include demographic reports which will reveal the exact number of leads you are scoring from specific segments of the audience.
Ease of Use: LinkedIn Lead Gen Forms make accessing and managing leads an easy task. You can either download your lead lists from Campaign Manager, or you can integrate your marketing automation tool through third-party tools like Zapier or Driftrock. In fact, you will be able to send your lead data directly to your marketing automation accounts in the near future.
Also Read: Why Should Marketers use Dynamic Sign Up Forms?
The Future of Smart Forms?
LinkedIn Lead Gen Forms are taking the meaning of smart forms to a whole new level. This is perhaps the smoothest way to generate leads. It’s easy as well as fast. In fact, I am yet to hear any negative feedback on this feature. Moreover, this is a mobile-first approach.
With so many people using mobile phones, it is no surprise that an organization such as LinkedIn is focusing on mobile users. So, what about you? Have you used LinkedIn Lead Gen Forms yet? Let us know about your experience at info@esanosys.com.
Does your website has smart forms? If not, you need a smart marketing automation system which provides dynamic smart forms for your website/app.
