Congratulations! If you have recently got approval from your company's management to implement or upgrade your marketing automation system. With the plethora of choices available to marketers, choosing the right marketing automation system can be daunting. Most marketing automation systems have been around for sometime and have taken customer feedback seriously and upgraded their systems to be almost perfect. But then some marketing automation systems sync more with your current workflows and processes and are an obvious choice. And yes, the price also can be a deciding factor.
In this article, we will put forth the differences between SALESmanago, Hubspot and Marketo - 3 leading marketing automation systems(based on a study done by GetApp).
While there is plenty of content out on the web highlighting the differences between Hubspot vs Marketo vs SALESmanago , we thought marketers would be keen to get a vendor agnostic perspective. We have put together this infographics which compares these 3 marketing automation tools based on multiple factors - features, user demographics, pricing , support, security, integrations etc. Many of these factors would feature in your vendor evaluation checklist, if not, you will have a more comprehensive checklist to evaluate your marketing automation vendor.
Also read: What Your Marketing Automation Vendor Won't Ever Tell You?
Modern day marketers are smarter than their predecessors and don't evaluate vendors only on the basis of features and the number of users. Good support, data security and robust integration stack are equally if not more important. CMOs are equally concerned about data and IT security as much as their CIO counterparts. The right marketing automation tool will give flexibility in terms of private servers or the option of hosting the solution on local servers, specially for regularised industries like the Finance industry.
A marketing automation tool which has native integration to CRMs and other tools of choice are also a high priority.
Let's see the major differences between Hubspot vs Marketo vs SALESmanago in the infographic below:
