Marketing technology has evolved a lot in the past decade. It has paved way for platforms like Marketing Automation that has revolutionised marketing for the better. As a marketer, you will be hearing about this technology quite often. You might also be hearing about its success. Yes, Marketing Automation will make you tons of cash through clever marketing strategies. But, you must be wondering, how such a tool helps companies make so much cash.
Here’s how.
- You will generate more traffic and leads
When you start using marketing automation, the first thing that you will notice is an upsurge in web traffic. With marketing automation’s robust technology this is normal. You get to have more visitors on your website as you successfully craft your marketing campaigns. More people come to know of your brand, and want to know more. The increase in traffic and in turn the number of leads is because of the effect that marketing automation has in general on any organization if implemented correctly.
- You need less people to manage marketing campaigns
With marketing automation, you can automate mundane marketing tasks. That leaves enough time for you to tinker with your marketing campaigns. You can use marketing automation to craft the best marketing campaigns to suit your needs. Not only that, you need lesser people on board because your automation platform does most of the grunt work. Hence you save part of your marketing budget as well.
- Your sales cycle will be lower than current
With marketing automation, you can have a shorter sales cycle. Hence the revenue comes in faster. You have access to features like lead scoring and lead segmentation which allows you to understand your prospects better. You know what they want and when they want. You know when a lead is ready to buy and their sales cycle is at an end. It’s boon for sales teams.
- You will generate more sales
If you are generating more leads, and you are trying your best to retain most of them, you will also start generating more sales than before. With marketing automation’s novel features, you will be able to do more in order to please your prospects. Features like dynamic content will help you craft the perfect content for every lead. This will result in more sales ready leads which will ultimately buy from you and improve revenue for your company.
- You will upsell more
Marketing automation will let you build a strong customer base if you use it correctly. With revenue pouring in from new leads turned customers, you can upsell more. But you need to establish a strong after sales service with the help of your automation platform. When you have established trustworthiness with your brand, you can expect existing customers to keep making purchases from you. Now you earn from up selling as well.
- You will emerge as a thought leader in the industry due to usage of powerful content
Automation platforms give you full access to powerful tools of content creation. Dynamic content lets you craft content that is unique to each lead. Whenever you are producing content for your readers do not concentrate on selling your brand, concentrate more on your leads and what they want. Not only will that help you win brownie-points but you will soon emerge as a thought leader in the industry due to your relevant content.
- Your lead bucket won't be leaky anymore and every lead will be nurtured properly
Lead scoring lets you know when a lead is at the end of the sales funnel and ready to be handed over to sales. Gone are the days when marketers had to guess whether a lead had been properly nurtured or not. Sales won’t complain about the quality of your leads anymore either. With CRM integration, sales can even see how a lead has performed since it entered the Top of the Funnel (ToFu). Your lead bucket will be all shiny and organized filled to the brim with nurtured leads.
- You will be able to optimize your paid ad campaigns saving valuable cash
More than anything else, marketing automation lets you optimize your marketing ventures. You will be able to optimize your paid ad campaigns through marketing automation by targeting the right audience. You can segment them based on their position in the sales cycle further for your convenience. You will no longer waster valuable marketing dollars showing irrelevant ads to people already in your sales funnel. This will help you save cash that you can utilize later for some other campaign.
Marketing automation will help you reap a lot of benefits if done correctly. You can improve your revenue in a matter of months with the help of marketing automation. Not only that, now you know how marketing automation will make you tons of cash. So, what are you waiting for?
