You simply can’t ignore the unstoppable march of the Internet. This is more so as it is perpetually producing data that is helping you start new businesses, generate leads while also satisfying customer needs for information. And all this data is just for you. Invaluable data on what customers prefer to buy, how much time they spend online, and, more importantly, what is it that excites them wholeheartedly. And this is exactly where Marketing Automation (MA) comes in to help you access most of this priceless information and yield some dramatic results for all your marketing campaigns. The following seven reasons will explain why Marketing Automation is here to stay and make you like Marketing Automation a lot more:
1. Gets Redundancy & Boredom Out of the Way: Challenges in day to day work is what keeps us going and helps us to get rid of the monotony and boredom of our routine tasks. Repetition and redundancy in our daily work often turns it into a dull chore. It is here that that Marketing Automation automates all the banal and mindless marketing work that one needs to do routinely. This fires up your metal strength to challenge data analysis that fuels successful marketing.
2. Simplifies data sharing: Most Marketing Automation tools, being cloud-based, allow users to easily share all marketing and sales data throughout the organization without even having to leave their desks. At the press of a button or through scheduled reports, you and your colleagues have it all in front of you. So no more calls, faxes, tedious meetings and e-mails to get, share and collaborate any data you want. You get to access everything on a sole platform from all available devices, and keep yourself and everybody in the scheme of things perpetually. Anyplace, anytime.
3. Creates better Customer Relationships: It goes without saying that a happy customer makes a happier business. Marketing Automation undoubtedly helps improve customer experience while also increasing customer loyalty and retention that is so essential to your business. It provides customer data that is segmented, creates personalized emails, product recommendations, target focused advertisements and attractive coupon packages that are based on specific customer interests. This in turn, creates for the customer a better shopping environment, while also making them more connected with your business and appreciated as well.
4. Eliminates The Horror of Manual Error: Errors committed by humans that causes losses to any brand have always been the nightmare of marketers. One marketing error could cost a lot to your business, particularly in terms of missed sales. Yet, it is always tricky to analyze large volumes of data where the chances of committing errors increase. Marketing Automation helps you enormously in managing bigger data volumes more easily, as it automates most of the manual tasks and reduces the chances of committing errors substantially.
5. Stores Data Methodically & Systematically: Bigger data volumes may be increasingly difficult to organize and manage. With a larger database growing further, its storage may also become a pressing problem. The appropriate Marketing Automation software helps you access the cloud-based platform for complete data storage thus reducing storage costs and enhancing proper data organization.
6. Enjoy That Much Sought After Work-Life Balance: The right Marketing Automation system will substantially reduce the time needed to do your work and allow you to achieve more in lesser time. Thus, no more working overtime at the office and burning out unnecessarily. Your work schedule gets easier and helps you pursue other things to your heart’s content.
7. Helps demonstrate positive ROI: It has been proven more than once that effective Marketing Automation increases a business’ revenue through better lead generation and nurturing. It provides valuable insights that help in creating marketing campaigns which target specific customer interests, which in turn greatly increase the likelihood of their patronizing your company. In sum, more customers mean that your cash box too, keeps ringing!
Do you like Marketing Automation too? Let us know which feature of marketing automation do you like the most?
