When it comes to boosting growth and productivity, technology is a vital tool that SMEs need to make the most of.

While the benefits of technology for businesses are obvious, many SMEs are slightly slower on the uptake of new developments in tech, perhaps because they lack some of the confidence and funding that larger corporations have at their disposal.

If you’re an SME owner, read on to find out how embracing different types of technology can help your business flourish.

Boosting collaboration and creativity

As a small company, idea sharing and working in a communal way is one the best things that you can do in terms of coming up with new and dynamic ideas for your business. Luckily, there are a number of software tools you can use that make this a lot easier.

Programs such as Basecamp and Zoho allow you to discuss and share tasks amongst your employees in one place, meaning that you can upload work or ideas and everyone can get stuck into them at once. These types of software tools also make project management much easier as you can assign and delegate work, create to dos and tick of tasks once they have been completed.

Improving your digital marketing

Ensuring that your digital marketing campaigns are up- to scratch and pertinent to your audience is vitally important as an SME. They will ensure that consumers continue to engage with you because they are excited by the content that you are putting out there for them to enjoy.

A survey by Animoto revealed that 64% of consumers said that watching a marketing video on Facebook influenced their purchasing decisions, so why not consider using technology to create your own video content that can be used to promote your brand or a new product and service that you are offering?

If you don’t have any experience doing this, don’t worry. You could always just start small and use free video editing apps on your phone to play around with effects are visuals. Once you find your feet you can move on to using more advanced software tools, such as Adobe Premiere. 

Helping with bookkeeping and accounting

It may seem like a dull part of what is involved in running a small business, but how can you expect to grow if you don’t have your finances in order?

Make use of software tools such as QuickBooks and Freshbooks, which will ensure that your accounts are in order and helps with invoicing and payroll.