Sample 1 - Blog #SME capitalSample 1 - Blog #SME capitalhttps://lololol.zohosites.com/thoughts/tag/SME-capitalThu, 01 Aug 2024 20:46:02 -0700http://zoho.com/sites/<![CDATA[How could increasing your marketing spending benefit your SME? ]]>https://lololol.zohosites.com/thoughts/post/How-could-increasing-your-marketing-spending-benefit-your-SME


Recent figures have revealed that the average UK SME owners will be dedicating around 16% of their annual budget for 2018/19 to marketing efforts within their companies.

 

Many have admitted that upping their spending on marketing was part of their plan this year, especially given the fact that most have cited the positive returns that their competitors have received as a result of spending more on marketing.

 

So, how could your SME benefit from funnelling more money into your marketing budget?

 

Marketing will give you a competitive advantage

 

Most industries are becoming much more competitive, and as a result consumers now expect more from businesses in terms of an experience. In order to achieve this, you need to think of new and inventive ways that you can appeal to them, perhaps on channels that stretch further and engage audiences in a different way to social media.

 

Ensure that your messages are clear and concise and consider the benefits of using either print, digital or broadcast to convey them. Remember, you will need to enlist the help of industry experts to produce this work which is going to be costly, so budgeting accordingly is important.

 

It helps you to learn more about your audience

 

An effective marketing strategy isn’t just there to draw your audience in, it also helps your business learn more about them, allowing you to create more targeted content that is meaningful and elicits the right response. After every campaign that you put out, track the results and study the audience’s behaviour. This will give you detailed insights into the way that people engage with your content and will help you make better marketing decisions in the future.

 

Spending more on marketing helps to bolster creativity

 

All businesses know the importance of being innovative and creative, and spending more money on marketing is a sure fire way to achieve both of these things.

 

In the context of social media, visual content gets, on average, 40 times more engagement than text-heavy posts, so investing money in visual content like videos and infographics is going to help you engage your audiences online.

 

Your business is worth it

 

Your business is your livelihood and your passion, so why wouldn’t you want to spend more money encouraging people to engage with it?

Ensure that your marketing strategy is well thought out and remember to be realistic and funding.

 

Check out our capital expansion funding options here. 

We aim to deliver much needed capital to start-ups and SMEs

Call Now +44 (0) 203 2909019

]]>Sun, 11 Mar 2018 23:12:00 -0800<![CDATA[How the lending market changed since the 2008 financial crisis?]]>https://lololol.zohosites.com/thoughts/post/How-the-lending-market-changed-since-the-2008-financial-crisis

Lending Market Overview: A Global Overview of the Trends and Key Opportunities

The global financial meltdown of 2008 sent shockwaves rippling throughout the entire planet. Value of currencies across the world were impacted, scores of businesses went bust and a feeling of resentment swept through countries in continents across the globe. Why should taxpayers have to bail out banks who’ve caused the crisis in the first place through their own reckless lending? 

Aside from creating a feeling of distrust amongst borrowers, therefore making them less likely to go to banks for money, banks have also become much more selective about who they lend to for fear of causing another economic meltdown. The result of both these factors has engendered the emergence of a flourishing alternative lending market, with more and more business owners turning their backs on the big banks and taking their capital needs elsewhere. But what are these alternatives to approaching the high-street bank?

Digital currency

Some of the more tech-savvy business owners turned their attention to digital currency such as bitcoin post-2008. Bitcoins are created by computer code, not banks, and as such are impervious to things such as interest rate rises. 

As it stands, there are currently 16 million bitcoins in circulation around the world, with the value of one bitcoin in the UK standing at the value of £4,120. As more people begin to use them, the more businesses and shops have begun to accept them, with the bonus of bitcoins being that there’s no transaction fee when buying or selling items, making them an attractive choice to some businesses.

Capital Lending Groups

Capital lending groups such as ourselves scour the market of lenders out there to ensure that businesses such as SMEs choose the right partner for them, rather than choosing a big bank who may not offer them favourable conditions. We also offer attractive financial options such as our Pay as You Trade scheme, which allows you to only pay back amounts reflective of what your business is earning rather than tying you down to an inflexible monthly payment.

Angel investors 

Another type of lending that’s become more popular over recent years is angel investments. This works by you securing funding from your ‘angel’ in exchange for a slice of your company, with the added benefit being that if your venture isn’t successful you won’t have to make a repayment. It’s for this reason that although many more businesses are applying for angel investments, few receive them due to investors being extremely selective about who they lend money to.

Tired of the same old banking bureaucracy? Say no more! 🤩 With GIC Capital you can access flexible finance options tailored to your business needs with hassle-free processes. #GICcapital #flexiblefinancing #businessfinance #applynow

We aim to deliver much needed capital to start-ups and SMEs

Call Now +44 (0) 203 2909019

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