Sample 1 - Blog #brandingSample 1 - Blog #brandinghttps://lololol.zohosites.com/thoughts/tag/brandingThu, 01 Aug 2024 22:59:01 -0700http://zoho.com/sites/<![CDATA[How should you be updating your social channels to help facilitate growth? ]]>https://lololol.zohosites.com/thoughts/post/How-should-you-be-updating-your-social-channels-to-help-facilitate-growth



As an SME, social media is an invaluable tool that can help your company to grow. Not only is it free, it also allows you to connect with different audiences, promote your brand and interact with those who are interested in your offering.

If you are keen to enhance your social media channels to help bolster your business’s performance, read on to find out how.


Focus on curated posts  

When you’re trying to engage a wider audience, you need to make sure that you aren’t simply posting sales pitches on your Twitter and Facebook accounts. While these are a great way of promoting your brand and can also help you to notify people of promotions that you might have going on, they aren’t particularly interesting and tend to make you seem pretty one-dimensional.

Instead, focus on finding articles and blogs that will be of interest to your customers. This will interest them more and is likely to mean that they’ll want to spend more time checking your pages.


Show your personality 

Your social media pages need to have a clear tone of voice that is pertinent to your brand and that consumers can get to grips with, so remember to be yourself, or, more accurately, use language in the way that your business would if it could speak.

If your company is corporate, avoid anything to flowery and think about using industry-specific language and hashtags to drive traffic to your site. Similarly, if you have designed a fun brand, using colloquial language should help keep people interested.


Engage with your audience

There really is no point in making use of social media if you aren’t going to use it for its main purpose; to interact with people. If customers ask you questions, be sure to answer them. This will help you to build a rapport with them and could lead to an increase in sales. You can also ask them questions about your brand and services to find out what they like, what they don’t like and how you can improve.


Don’t neglect images and video content

For pages that are truly engaging, you need a good mix of text, images and video. Consider some behind the scenes videos, interviews with customers and staff and product launch content. 

We aim to deliver much needed capital to start-ups and SMEs

Call Now +44 (0) 203 2909019

]]>Thu, 15 Mar 2018 23:16:00 -0800<![CDATA[How and why you should start making digital sales]]>https://lololol.zohosites.com/thoughts/post/How-and-why-you-should-start-making-digital-sales

A strong digital sales strategy is more important than ever before, with more and more small businesses seeing the potential of strengthening their own digital tactics. Even a fleeting glance around shows digitised selling is at an all-time high and naturally SMEs need to stay on top of this shift in purchase behaviour and new tech.


Why digital sales?

Digital gives instantaneous access to a wealth of information on your company, with everything from reviews to recommendations and comparisons all available at the click of a button. Engaging with the digital space is now a must for companies of all sizes if they intend to remain relevant and keep making sales. If companies don’t add a digital angle intentionally, they could soon find that their business is adversely affected, as competitors charge ahead with building their own presence in the digital space.


Digital sales are distinct from other tools in your marketing toolkit, and must be approached in a systematic, targeted way. Here’s our top tips for making a success of your digital activities:


1.  Create winning content

In the world of digital, content is king. Not just any old content, however; the online world is flooded with content, but only a fraction of that is truly effective at boosting your digital sales potential. High-quality content should be your goal, with a strong ‘quality over quantity’ ethos. Help your target audience; solve a problem, be dynamic, publish frequently and share the content you create freely.


2.   Cultivate your social networks

Building targeted, consistent social networks helps to convey precisely the image your company will benefit from when it comes time to drum up digital sales. Try to utilise not only the social networks which are customer-facing, but more business-networking-based platforms like LinkedIn. Be sure not to spread yourself too thin, however. A few well-maintained and relevant social channels is infinitely better than many more which you only sporadically update.


3.  Build your brand

Digital sales are improved vastly by strong branding. In the crowded digital space, you need to be able to stand out for the right reasons, so don’t be afraid to shout your achievements from the rooftops. If you have won awards, tell the world. If you’ve achieved significant accreditations, share them. Spin an engaging story (tying in with your content-focus) which leaves a lasting impression and causes prospects to think of you when the time comes to make a purchase decision. 

We aim to deliver much needed capital to start-ups and SMEs

Call Now +44 (0) 203 2909019

]]>Mon, 29 Jan 2018 21:00:00 -0800