<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://lololol.zohosites.com/thoughts/tag/planning/feed" rel="self" type="application/rss+xml"/><title>Sample 1 - Blog #planning</title><description>Sample 1 - Blog #planning</description><link>https://lololol.zohosites.com/thoughts/tag/planning</link><lastBuildDate>Fri, 02 Aug 2024 02:19:54 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Essential Tips for a Successful Marketing Strategy]]></title><link>https://lololol.zohosites.com/thoughts/post/Essential-Tips-for-a-Successful-Marketing-Strategy</link><description><![CDATA[ How to Create a Marketing Strategy for Your Small Business Throwing spaghetti at the wall is never the answer. You must get clear about why your bus ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_0Fo-ulPFS8O_H75cEy9rAQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_mgjLxaN5SEOJyp6a83iRtg" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_K0cnx4HdRKeYVsFdiauD1A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_2xOTiqH7Sxagz3jKGs_IYw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div><div><div><div><style> .zpelem-heading { } </style><h2><div style="color:inherit;"><div style="color:inherit;"><div> How to Create a Marketing Strategy for Your Small Business </div>
</div></div></h2></div><div><style> .zpelem-text { } </style><div><div><p style="color:inherit;"><span style="font-family:lora, serif;">Throwing spaghetti at the wall is never the answer. You must get clear about why your business exits and benefits provided to your target market.<br><br></span></p><p style="color:inherit;"><span style="font-family:lora, serif;">Creating a successful marketing strategy starts with understanding why your business exists and what unique value it provides to your target customer base. But simply 'throwing spaghetti at the wall' and hoping something will stick is not a reliable approach - you need to get clear about your goals and your customer, and craft a strategy that speaks to them in an appropriate, professional tone.<br><br></span></p><p style="color:inherit;"><span style="font-family:lora, serif;">In this blog article, we'll look at the critical elements of a successful marketing strategy, with tips for targeting the right audience.&nbsp;<br><br></span></p><p style="color:inherit;"><span style="font-family:lora, serif;"><strong>1. Understand why your business exists</strong><br><br>Your business exists to provide a unique solution to a problem that your target customer base faces. What benefit do you provide that they can't find anywhere else? Once you understand this, you can start to craft a marketing strategy that will connect with them on a deeper level and persuade them to buy from you.<br><br><strong>2. Know your target customer</strong><br><br>Your target customer is the group of people most likely to be interested in your product or service. To reach them effectively, you need to understand not only who they are but also what they want and need. What are their pain points? What are their hopes and dreams? What motivates them?<br><br>Once you have a good understanding of your target customer, you can start to create marketing materials that speak to them directly.<br><br><strong>3. Set goals and objectives</strong><br><br>Every marketing strategy should have specific goals and objectives that you want to achieve. These could be things like increasing brand awareness, generating leads, or driving sales. Without clear goals, it will be difficult to measure the success of your marketing efforts.<br><br><strong>4. Develop a plan of action</strong><br><br>Now that you know your goals, it's time to develop a plan of action to achieve them. This will involve creating content, running ads, and undertaking other marketing activities that are appropriate for your business.<br><br><strong>5. Track, measure, and adjust</strong><br><br>Finally, it's important to track, measure, and adjust your marketing strategy on an ongoing basis. See what's working and what's not, and make changes accordingly. This will help you to get the most out of your marketing budget and ensure that your efforts are as effective as possible.<br><br></span></p><p style="color:inherit;"><span style="font-family:lora, serif;"><strong>Now that we've looked at the critical elements of a successful marketing strategy, let's explore some tips for targeting the right audience.</strong><br><br><strong>1. Use market research</strong><br><br>Market research is a vital tool for understanding your target customer. Use surveys, interviews, and focus groups to gather data about their demographics, needs, and behaviors. This will help you to create marketing materials that are more likely to resonate with them.<br><br><strong>2. Identify your ideal customer</strong><br><br>Once you've gathered data about your target market, it's time to start narrowing down to your ideal customer. Who is most likely to buy from you? Who are you most likely to be able to help? Identifying your ideal customer will help you to focus your marketing efforts and get better results.<br><br><strong>3. Use buyer personas</strong><br><br>Once you've identified your ideal customer, you can start to create buyer personas. These are fictional characters that represent your ideal customer, and they can be extremely helpful in planning your marketing strategy. Use your buyer persona to create targeted content, ads, and other marketing materials.<br><br><strong>4. Segment your audience</strong><br><br>Another effective way to target your audience is to segment them into smaller groups. This could be based on factors like demographics, needs, or behaviours. By segmenting your audience, you can create more targeted marketing materials that are more likely to resonate with them.<br><br><strong>5. Experiment with different channels</strong><br><br>Finally, don't be afraid to experiment with different marketing channels. There are a lot of different options out there, so it's worth trying out a few to see what works best for your business. You could start with paid advertising, social media, or email marketing.<br><br>By following these tips, you can be sure that you're targeting the right audience with your marketing efforts.&nbsp;<br><br></span></p><p></p><div style="text-align:center;color:inherit;"><span style="font-family:lora, serif;"><strong style="color:inherit;"><br></strong></span></div>
<div style="text-align:center;color:inherit;"><span style="font-family:lora, serif;"><strong style="color:inherit;">Do you have the right financing to help make your marketing strategy a success? Make sure to check out GIC Capital for great business loans and mortgages.&nbsp;&nbsp;</strong><span style="color:inherit;">But don't forget these essential tips for developing an effective marketing plan:</span></span><span style="color:inherit;font-family:lora, serif;">&nbsp;</span></div>
<p></p><p style="color:inherit;"></p><div style="text-align:center;"><span style="color:inherit;font-family:lora, serif;">1) Define Your Target Audience&nbsp;</span></div>
<div style="text-align:center;"><span style="color:inherit;font-family:lora, serif;">2) Analyse Your Competition&nbsp;</span></div>
<div style="text-align:center;"><span style="color:inherit;font-family:lora, serif;">3) Set Specific Goals</span></div>
<div style="text-align:left;"><div style="text-align:center;"><span style="color:inherit;font-family:lora, serif;">4) Develop Your Budget&nbsp;</span></div>
</div><p></p><p style="color:inherit;"></p><div style="text-align:left;"><div style="text-align:center;"><span style="color:inherit;font-family:lora, serif;">To start building your successful marketing strategy, click: Get Started Now</span></div>
<span style="font-family:lora, serif;"><div style="text-align:center;"><span style="color:inherit;">#GICCapital #BusinessLoans #MarketingStrategy #marketing #strategy #tips #success #business #growth #entrepreneur #consumer #branding</span></div></span></div>
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 ]]></content:encoded><pubDate>Mon, 02 Jan 2023 01:11:33 -0800</pubDate></item><item><title><![CDATA[5 Resolutions Small Businesses Can Make to Ensure the New Year Goes Smoothly]]></title><link>https://lololol.zohosites.com/thoughts/post/5-Resolutions-Small-Businesses-Can-Make-to-Ensure-the-New-Year-Goes-Smoothly</link><description><![CDATA[ Running a Business is Hard. Here are Five Resolutions Small Businesses Can Set to Help Them Thrive The New Year is a perfect time for small business ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_76TSgCwRTdeSyYuHlZ1GdA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_9S82niz7S_mU6PdgtZkvIA" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_1TA0LpbrRT2crSqpvqZS9A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_HPHVQ9IpQhySSYHWcn-_QA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div><div><style type="text/css"> .zprow { } </style><div><style type="text/css"> .zpelem-col { } </style><div><style> .zpelem-heading { } </style><h2><div style="color:inherit;"><div> Running a Business is Hard. Here are Five Resolutions Small Businesses Can Set to Help Them Thrive </div>
</div></h2></div><div><style> .zpelem-text { } </style><div><div><p style="color:inherit;text-align:left;"><span style="font-family:lora, serif;">The New Year is a perfect time for small business owners to set goals and make resolutions that will help them grow their businesses. Here are a few potential New Year's resolutions that any small business owner can make:<br><br></span></p><ul style="color:inherit;"><li style="text-align:left;"><span style="font-family:lora, serif;">Growing their network</span></li><li style="text-align:left;"><span style="font-family:lora, serif;">Reviewing and optimizing their budget</span></li><li style="text-align:left;"><span style="font-family:lora, serif;">Refreshing their marketing plan</span></li><li style="text-align:left;"><span style="font-family:lora, serif;">Preparing for the future</span></li><li style="text-align:left;"><span style="font-family:lora, serif;">Securing flexible financing.<br><br></span></li></ul><p></p><div style="color:inherit;text-align:left;"><strong style="color:inherit;font-family:lora, serif;">1. Growing Your Business Network:&nbsp;</strong></div>
<div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">One-way small business owners can prepare for the new year is by growing their network. This can involve attending networking events, joining networking groups, or simply reaching out to new contacts. Growing your network can help you build relationships and gain new customers.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<strong style="color:inherit;"><div style="text-align:left;"><strong style="color:inherit;font-family:lora, serif;">Importance of networking:</strong></div></strong><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">In today's business world, networking is more important than ever. With the vast majority of businesses now being online, it's easier than ever to connect with potential customers and business partners from around the globe. But, networking isn't just about making new contacts - it's also about maintaining relationships with existing contacts. Building and maintaining relationships is key to networking success.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<strong style="color:inherit;"><div style="text-align:left;"><strong style="color:inherit;font-family:lora, serif;">How to grow your business network and the benefits of networking:</strong></div></strong><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">There are a number of ways to grow your business network. Some methods are more effective than others, and some may be more suited to your business or industry than others. However, all networking takes effort and dedication. The most important thing is to be genuine in your interactions and take the time to get to know people.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">One of the most important things you can do to grow your business network is to attend industry events. This is a great way to meet new people in your field and to learn about the latest trends and developments in your industry. It can also be a great way to build relationships with potential clients or partners.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Another great way to grow your business network is to reach out to other businesses in your area. This can be done through online directories or by attending local business events. Getting involved in your local business community can help you to build relationships with other business owners and to get your business name out there.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Finally, don’t forget the power of social media. Platforms like LinkedIn can be a great way to connect with other professionals in your field, and to find out about new opportunities. Twitter and Facebook can also be used to raise awareness of your business and to build relationships with potential customers</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<strong style="color:inherit;"><div style="text-align:left;"><strong style="color:inherit;font-family:lora, serif;">2. Reviewing and Optimize Your Budget:&nbsp;</strong></div></strong><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Reviewing and optimizing your budget is another way as a small business owner you can prepare for the new year. This can involve looking for ways to cut costs, increase revenues, and improve efficiency. Reviewing your budget can help you save money and improve your bottom line.</span></div></span><p></p><p></p><div style="color:inherit;text-align:left;"><span style="color:inherit;font-family:lora, serif;"><br>One way to optimize your budget is to cut costs. There are many ways to do this, but some common ways include reducing your inventory, negotiating with vendors, and reducing your overhead costs. Reducing your inventory can be done by reducing the number of products you keep in stock, or by reducing the amount of inventory you order. <br><br>Negotiating with vendors can help you get better prices on the products and services you purchase. Reducing your overhead costs can be done by reducing your office space, or by eliminating unnecessary expenses.</span></div>
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<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Another way to optimize your budget is to increase revenues. This can be done by increasing your prices, or by finding new customers. Increasing your prices can be a difficult decision, but it may be necessary in order to increase your profits. Finding new customers can be done by marketing your business to new demographics, or by expanding your product line.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Optimizing your budget can help you save money and improve your bottom line. It is important to review your budget regularly in order to find ways to cut costs and increase revenues. By taking these steps, you can help ensure that your business is successful in the new year.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<strong style="color:inherit;"><div style="text-align:left;"><strong style="color:inherit;font-family:lora, serif;">3. Refreshing Their Marketing Plans:&nbsp;</strong></div></strong><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Another way small business owners can prepare for the new year is by refreshing their marketing plan. This can involve brainstorming new marketing ideas, implementing new strategies, and tracking results. Refreshing your marketing plan can help you increase sales and grow your business.</span></div></span><p></p><p></p><div style="color:inherit;text-align:left;"><span style="color:inherit;font-family:lora, serif;">In addition to refreshing your marketing plan, another way to prepare for the new year is by setting goals. This can involve both short-term and long-term goals. For example, a short-term goal could be to increase sales by 10% in the next quarter. A long-term goal could be to double your revenue in the next year. Setting goals can help you stay on track and measure your progress.</span></div>
<div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Another way to prepare for the new year is by reviewing your finances. This can involve creating a budget, tracking your spending, and looking for ways to save money. Reviewing your finances can help you make better financial decisions and achieve your business goals.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Finally, another way to prepare for the new year is by taking care of yourself. This can involve eating healthy, exercising, getting enough sleep, and taking breaks. Taking care of yourself can help you reduce stress, be more productive, and make better decisions.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<strong style="color:inherit;"><div style="text-align:left;"><strong style="color:inherit;font-family:lora, serif;">4. Preparing For The Future:<br><br></strong></div></strong><p></p><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">Another way small business owners can prepare for the new year is by preparing for the future. This can involve setting goals, planning for growth, and protecting your business. Preparing for the future can help you ensure your business is successful for years to come.&nbsp;<br><br></span></p><p></p><div style="color:inherit;text-align:left;"><span style="color:inherit;font-family:lora, serif;">One way you can prepare for the future is by setting goals.&nbsp;</span></div>
<p></p><ul><li style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">What do you want to achieve in the next year?&nbsp;</span></li><li style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">What are your long-term goals for your business?&nbsp;<br><br></span></li></ul><p style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Once you have set your goals, you can start planning for how to achieve them. This may involve developing new products or services, expanding your reach, or investing in new technology. Whatever your goals are, having a plan for how to achieve them can help you make the most of the coming year.<br><br></span></p><p><span style="color:inherit;"></span></p><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Another way to prepare for the future is by planning for growth. What are your plans for expanding your business? This may involve opening new locations, hiring more staff, or increasing your marketing efforts. Having a solid plan for growth can help you ensure your business is able to meet the demands of a growing customer base.</span></div>
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<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Finally, you can protect your business by preparing for the future. This may involve taking out insurance, establishing contracts, or creating a succession plan. Taking steps to protect your business can help you safeguard your investment and ensure your company is able to weather any storms that come its way.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Preparing for the future is an important part of being a small business owner. By setting goals, planning for growth, and protecting your business,</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<strong style="color:inherit;"><div style="text-align:left;"><strong style="color:inherit;font-family:lora, serif;">5. Securing Flexible Financing:<br><br></strong></div></strong><p></p><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">Another way small business owners can prepare for the new year is by securing flexible financing. This can involve obtaining a line of credit, working with a financial advisor, and/or exploring other funding options. Securing flexible financing can help you cover unexpected expenses and take advantage of opportunities.<br><br></span></p><p></p><div style="color:inherit;text-align:left;"><span style="color:inherit;font-family:lora, serif;">One way to secure flexible financing is by obtaining a revolving credit facility. This can provide you with the funds you need to cover unexpected costs or take advantage of new opportunities. Having a line of credit can also help you manage cash flow and keep your business running smoothly.</span></div>
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<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Finally, you can explore other funding options. This may involve grants, loans, or private investment. exploring different funding options can help you find the best financing for your business.</span></div></span><div style="text-align:left;"><span style="font-family:lora, serif;"><br></span></div>
<span style="color:inherit;"><div style="text-align:left;"><span style="color:inherit;font-family:lora, serif;">Securing flexible financing is an important part of being a small business owner. By obtaining a line of credit, working with your accountant, and exploring other funding options, you can ensure your business has the funds it needs to succeed.<br><br></span></div></span><p></p><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">By taking the time to set resolutions and prepare for the new year, small business owners can set themselves up for success. What other resolutions would you add to the list?<br><br></span></p><p style="text-align:left;color:inherit;"><strong style="font-family:lora, serif;">In Conclusion:<br><br></strong></p></div>
<blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><div><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">- <span style="font-weight:bold;">Get organized:</span> One of the most important things you can do for your small business is to get organized. This means creating a system for tracking your finances, your inventory, your customers, and your employees. Once you have a system in place, you'll be able to run your business more efficiently and effectively.<br><br></span></p></div>
<div><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">- <span style="font-weight:bold;">Set goals:</span> Another important resolution for small businesses is to set goals. Without goals, it's difficult to measure your success and determine what areas need improvement. By setting goals, you can ensure that your business is always moving forward.<br><br></span></p></div>
<div><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">- <span style="font-weight:bold;">Be more efficient:</span> One of the best ways to improve your small business is to be more efficient. This means streamlining your processes, automating where possible, and always looking for ways to do things better.<br><br></span></p></div>
<div><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">- <span style="font-weight:bold;">Focus on your customers:</span> One of the most important things for any business is to focus on its customers. This means providing them with excellent customer service, developing strong relationships, and always putting their needs first.<br><br></span></p></div>
<div><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;">- <span style="font-weight:bold;">Stay positive: </span>Finally, it's important to stay positive when running a small business. There will be challenges and setbacks along the way, but it's important to maintain a positive attitude and keep moving forward.</span></p></div>
</blockquote><div><p style="text-align:left;color:inherit;"><span style="font-family:lora, serif;"><br><br></span></p><p style="text-align:center;color:inherit;"><strong style="font-family:lora, serif;">The beginning of a new year is the perfect time to set your small business on the path for growth. From acquiring new financing sources to maintaining cash flow - make sure finance isn't an afterthought this year! GIC Capital is here to help with our range of simple and hassle-free business finance services. #SmallBusinessGoal #SetYourBusinessupforSuccess #FinancingOpportunities</strong></p></div>
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 ]]></content:encoded><pubDate>Sun, 25 Dec 2022 23:38:50 -0800</pubDate></item><item><title><![CDATA[Why and how SMEs need to know how to forecast cash flow]]></title><link>https://lololol.zohosites.com/thoughts/post/Why-and-how-SMEs-need-to-know-how-to-forecast-cash-flow</link><description><![CDATA[
 In business, the present can often seem like the most important thing. In any organisation, there is a huge amount to do day-to-day and if things are ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_cYSoX2e4R4GYadEeSNKLwQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_yV8076D_SruL6m9832Gl9w" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_iN1mrkY1SPqudT5q2iwmkQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_yzQPR3aFQAi5quxIFQUGKg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div><div><div><div><div><p><img src="https://www.giccapital.co.uk/files/blog_images/cash%20flow.jpg" style="width:556px;height:370px;"><br></p></div>
</div><div><div><p><span>In business, the present can often seem like the most important thing. In any organisation, there is a huge amount to do day-to-day and if things are going well, then it can seem like everything is on the right course.</span></p><p><span>Considering the future, however, can fall into the long grass and go forgotten. This is a mistake many smaller and medium-sized enterprises make. And then, when cash flow issues arise, they become a crisis.</span></p><p><span>In this article, we’ll look at why and how it’s of the utmost importance for businesses to have a clear picture of their cash flow forecast.</span></p><p><span><br></span></p><p><span><br></span></p><p><b><span>The Why</span></b></p><p><span><br></span></p><p><span>It is important for SMEs to understand and know their cash flow forecast for an array of reasons. One of the most important is because smaller enterprises are most vulnerable to shortages of funds, precisely because of their size.</span></p><p><span>The pre-trading period for smaller and medium-sized businesses can be a minefield. This time sees a business taking on costs without initially having any revenue incoming. This can also include marketing costs, which can seem like a sunken cost at the time. Until sales start turning into revenue, this is a risky period. Smaller businesses in their early stages also lack retained profits and suppliers regularly demand early payment for goods. </span></p><p><span>This is the time to develop good cash flow forecasting habits. It establishes a model going forward, always putting the future at the forefront of plans. </span></p><p><span><br></span></p><p><span><br></span></p><p><b>The How</b><br></p><p><span><br></span></p><p><span>With some foresight and reflection, it’s not hard for a business to see where it will be in a month, two months or even a year down the road.</span></p><p><span>Simply having a rolling, forward-looking plan is a big step in the right direction. Profit and cash flow forecasts, if accurate and realistic, make it far easier to plan new strategic moves and investments. They also mitigate unexpected shortfalls and the attendant stress. </span></p><p><span>Once a forecast model is in place, it becomes much easier to identify problem areas in the business. Moving quickly to identify the causes of poor cash flow can save a business before a crisis develops. This might take the form of tardy incoming payments or the cause might run deeper. Either way, you’ll have the tools and insight to address the issues identified. </span></p><p><span>With all this in mind, there are simple steps to take in order to gain an accurate forecast and get a clear picture of where finances lie now and where they will be in the future. Make a list of all payments outgoing over a specified period – this could be a few months or a year. With these costs in hand, create a realistic, projected forecast of all the sales incoming over the same period. By taking away the outgoing figures from the incoming, you’ll have a good idea of cash flow and what should be available at any one time. </span></p><p><span>This is just a starting point for cash flow forecasting. Unexpected shortfalls and windfalls can, and will, occur. But these simple steps are all that is needed to build good practice from the ground up. </span></p><p><span><br></span></p><p><span style="color:inherit;"></span></p><p>If your business is looking for investment or other financial services, <a href="/index" title="GIC Capital">GIC Capital</a> provides sound, quality advice. We work to ensure your business is a success, and work with you to ensure the future is secure.</p></div>
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</div></div> ]]></content:encoded><pubDate>Sat, 02 Jun 2018 00:29:00 -0800</pubDate></item><item><title><![CDATA[Are construction firms putting too much of an emphasis on immediate financial goals?]]></title><link>https://lololol.zohosites.com/thoughts/post/Are-construction-firms-putting-too-much-of-an-emphasis-on-immediate-financial-goals</link><description><![CDATA[
 The collapse of Carillion, a major British multinational facilities management and construction services company, has highlighted some major downfall ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eGBwSAotRvmZSd2HlGZz1w" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_OqzyzmcASJ2PwisqXrqgJw" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_wLahRgrYTGubVsY3WqIbSg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_vOyNHA2rS226a5eX0mfFCA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div><div><div><div><div><p><img src="https://www.giccapital.co.uk/files/blog_images/construction%20industry.jpg"><br></p></div>
</div><div><div><p><span style="font-size:11pt;">The collapse <span>of Carillion, a major </span></span><span style="font-size:11pt;">British multinational facilities management and construction services company, has highlighted some major downfalls within the UK construction industry and has even led to a report being published by Constructing Excellence, revealing that 43% of construction firms prioritise immediate financial goals over organisational resilience. </span></p><p><span style="font-size:11pt;">&nbsp;</span></p><p><span style="font-size:11pt;">So, what else have these reports revealed about the financial situation of construction firms and what steps can be taken to improve it in terms of building better financial models? </span></p><p><b><span style="font-size:11pt;">&nbsp;</span></b></p><p><b><span style="font-size:11pt;">The findings </span></b></p><p><b><span style="font-size:11pt;">&nbsp;</span></b></p><p><span style="font-size:11pt;">The reports revealed that senior business managers and executives within the construction industry highlighted a number of financial issues as being detrimental to their <span>business goals, including inadequate budgets, </span></span><span style="font-size:11.5pt;">insufficient senior management focus on resilience and a lack of skills or knowledge related to ensuring business continuity could be achieved. </span></p><p><span style="font-size:11pt;">&nbsp;</span></p><p><span>At present, the construction industry is a major player within the UK economy, contributing £138bn in value added to the UK economy and employing 3.1 million people, which equates to 9% of the total UK workforce. </span></p><p><span>With the uncertainty of the UK economy still a present issue, what can leaders within the construction industry do to remain on top?</span></p><p><span><br></span></p><p><i><span>Embrace the benefits of new technology </span></i></p><p><span>Providing staff with new technology will ensure that the industry remains dynamic and will also help with boosting productivity and efficiency. For example, 3D BIM modelling can help with project planning and also material acquisition. </span></p><p><span><br></span></p><p><i><span>Listen to your staff’s needs when it comes to training </span></i></p><p><span>If you want to improve your company’s credentials, it’s important that you listen to the people that are working for you and adjust your training accordingly.</span></p><p><span><br></span></p><p><i><span>Manage your client’s expectations&nbsp; </span></i></p><p><span>With large construction projects, it’s inevitable that there are going to be setbacks and areas of tasks that don’t go exactly according to plan. Because of this, it’s important that you set realistic timeframes and expectations with stakeholders before going ahead with a project. </span></p><p><span><br></span></p><p><i><span>Planning is everything</span></i></p><p><span style="color:inherit;"></span></p><p><span>It might sound fairly obvious and rudimentary, but effective planning is crucial to businesses that are operating within the construction industry. A good place to start with planning improvements would be to look retrospectively at other projects that you have completed and consider what could have gone better in terms of planning.&nbsp;</span></p></div>
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</div></div> ]]></content:encoded><pubDate>Tue, 03 Apr 2018 20:04:00 -0800</pubDate></item></channel></rss>