As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly, it was a menace. I had no use for most of them and they would end up in the wastepaper basket. Now, there...

Ask any email marketer when the best time to send emails is. And, they will promptly say that you should better do it before 12 noon from Tuesday through Thursday. But how much does this statement hold true now? Even a few years back, marketers would always time their emails so that the maximum numb...

As a digital marketer, email marketing is a must for you. But you need a contact list first. Otherwise who would you send those emails to, right? A popular legacy method is to purchase email lists. They are easily available and cheap.

But should you be doing this? Do you really think buying a cheap l...

A well-built email newsletter can help in building an engaged consumer base for any business. There are many things that come together in formulating a successful email marketing campaign. Apart from meaningful and appealing content, another essential part of a newsletter is an e...