What are the 4 growth strategies?

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Ansoff's Growth Matrix

Par Logaraj Muthalagan

What are the 4 growth strategies?

Ansoff’s growth matrix is used to help businesses determine their growth strategy. 


The matrix provides four options for growth:

  1. Market penetration, 
  2. Product development, 
  3. Market development, and
  4. Diversification.

In this blog post, we will discuss each opt...
30.11.22 08:41 PM - Commentaire(s)