After much anticipation, Google has finally rolled out Google Allo, a new messaging app that promises to revolutionize texting forever. It is also their first large scale commercial attempt at utilizing artificial intelligence (AI) in an application. It is similar to popular messaging applications l...

Google URL builder is a complementary tool from Google which allows you to add custom tracking parameters to your campaign URL. This makes it easy to track in Google Analytics.

Last month, many marketers including me were in for a surprise to see Google moving the Google URL builder to a new location...

We hope you have not been living under a rock and you must have heard about the latest sensation that has taken the internet by storm: Pokémon Go. Three weeks since its release and it has already broken a bunch of records. According to SensorTower, Pokémon Go already crossed 50 million downloads in ...