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Marketing and sales are two of the most important components of a successful business. To ensure that your marketing and sales efforts are effective, it is important to measure key performance indicators (KPIs).
These KPIs can hel...
The high risk of marketing failure is one of the major reasons small businesses do not embark on digital, print and other marketing campaigns. So how do you ensure your marketing will deliver good returns? The answer lies in ensuring that your marketing c...
The answer to the questions is simple really. You need to promote your business more in order to attract the maximum number of customers or clients. Adverts are a very effective way to generate massive awareness to a targeted audience likely to re...