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Are you a data-driven marketer? Yes? No? No idea? Well, it's a love-hate relationship. While it is easy to proclaim that you are a data-driven marketer and to admit that data is your new master. In reality, data crunching doesn't come naturally to marketers. Traditionally, data crunching was the rea...
Predictive analytics has existed for years. But now the time has come for it to shine. Marketers are gravitating towards predictive analytics in order to improve their profits. Many more will follow suit in the near future. As of this year 49% of B2B companies are already using predictive analytics ...
Marketers have already made SEO their top priority. But as a marketer, are you thinking of voice search as part of your SEO strategy? As long as statistics are concerned, Google has disclosed that 20% of their queries come from voice search.
What marketers need to understand is that different people ...
Marketing and technology goes hand in hand. Maybe more so in present times. Back in the days when marketing technology weren’t that relevant, marketers would use rolodexes and CRM (Customer Relationship Management) to make do. Over the past few years technology has received a great boost. As a resu...If you run a SaaS business, you know pretty well how much customers mean to your organization. Attracting customers are one thing, but retaining them throughout a certain period of time, preferably for the long term is another ballgame. Customer retention is extremely important for you and your SaaS...