Marketing has been going through a renaissance where it has been moving from a closed container to a more open style revolving around customer lifecycle. The marketing department model that stands out and can sustain itself day after day is a model structured around the customer’s experience, so tha...

Every SaaS business is equally passionate about their product and they are convinced that their product has what their customer needs. Most SaaS products are genuinely good and compel free trial users to subscribe it right away. But for a lot of SaaS companies who are not converting most of their tr...

Customer retention is extremely important to your SaaS business because it can make or break your business. If you lose customers, you lose money and goodwill. It’s as simple as that. On an average, SaaS businesses see a 8% annual customer churn while the ideal SaaS business should see negative...

SaaS (Software as a Service) startups and ventures have started facing stiff competition due to the immense growth this segment has seen in this decade. According to Compass, SaaS is growing at thrice as fast the speed of software as a whole. In fact, in 2016 the entire market for SaaS applications ...

As a digital marketer, when you implement an Adwords campaign, do you target anybody and everybody without any thought or do you target a specific audience. The former relies on luck while the latter relies more on logic and research. Relying on luck will not take you anywhere when marketing is conc...