You can’t increase your profits or expand your business if there is no alignment between your marketing and sales departments. Even though they have different functions, they share a common goal and complement each other like pieces of a jigsaw puzzle.

When Sales and Marketing alignment happens with ...

"70% of sales leads are not properly leveraged or are completely ignored, thus wasting marketing program dollars".

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When it comes to digital marketing, keeping track of what your competitors are doing is essential. Keeping an eye on competition not only lets you be aware of what they are up to but it also lets you understand how you can improve your own marketing techniques. We list down 8 ways to track, analyze ...