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Market Trend and Potential as well as Supply & Demand Factors
The story of marketing automation in India is still being written as it is in its early stages. Fewer than 10% of companies have shifted to global marketing software platforms such as Hubspot, Twilio, MailChimp, Marketo, Pardot and Eloqua, but marketing automation adoption is slowly but consistentl...When you have the potential for success within you, adversity and temporary defeat only help you prepare to reach great heights of success. Without adversity, you would never develop the qualities of reliability, loyalty, humility, and perseverance that are so essential to enduring success. Many peo...
Gartner’s research shows that companies now spend more on marketing technology than on advertising. Research also shows that over 58% of all B2B marketers plan on using some form of marketing automation technology as four out of five users are seeing an increase in leads. 77% of users are also seei...
Today's marketers are pushing for mainly three things, that is, high productivity, consistent engagement and high return on investments, or ROIs. If they stick to just one ESP, or email service provider, attaining all three is difficult, because the email delivery platform might be restrictive. Hen...