Forget Sales-Marketing Alignment, it’s a thing of the past. Marketing automation solved that problem long back with lead scoring and lead nurturing automation. Modern marketers are now struggling to implement MarTech projects, largely due to alignment issues with the in-house IT teams.

At Esanosys, w...

Marketing automation is on the rise. More and more companies are recognizing the great gem that is marketing automation and adopting it to meet their needs. According to Capterra, there are 215 marketing automation solutions readily available for a company. That’s a lot of vendors all over the worl...

Marketing automation, needless to say, always helps in automating your business’ marketing efforts. It also delivers some very positive results in terms of lead and revenue generation and increases business efficiency substantially. However, remember that your marketing automation platform’s perform...

Good stories have the potential to create a great context for relationships. Hence, storytelling can do a lot for your company’s brand. It gives you the opportunity to connect with your prospective customers and keep existing customers in the loop. This makes your marketing more humane, it makes you...

Managing Marketing is a tough job and you have to be prepared for the unprecedented inflow of work aka campaigns, anytime of the day disrupting your already busy schedule. Most digital marketers complain about the work load and the long hours they put into work everyday. The daily work schedule of a...