As a marketer, you must have heard of marketing automation. The way marketing automation technology is invading the sphere of marketing, it is hard to miss. When your company is performing well, your boss is looking for ways to boost its sales, he will turn to you for help. Being a marketer, your bo...

Marketing automation is a technology driven mostly by the investments from the marketing department. However it is not meant to be so. It is essentially a tool for educating prospects and optimizing their process of conversion along the buy cycle. So, it is expected that both marketing and sales sho...

 This article was originally published by Sourabh Mathur on LinkedIn.

Ever since businesses discovered marketing as a way to promote their products and services to potential customers, there has been an immense amount of competition. As a result at one point of time marketing got infused with techno...

Forget Sales-Marketing Alignment, it’s a thing of the past. Marketing automation solved that problem long back with lead scoring and lead nurturing automation. Modern marketers are now struggling to implement MarTech projects, largely due to alignment issues with the in-house IT teams.

At Esanosys, w...

Marketing automation is on the rise. More and more companies are recognizing the great gem that is marketing automation and adopting it to meet their needs. According to Capterra, there are 215 marketing automation solutions readily available for a company. That’s a lot of vendors all over the worl...