Marketing automation, needless to say, always helps in automating your business’ marketing efforts. It also delivers some very positive results in terms of lead and revenue generation and increases business efficiency substantially. However, remember that your marketing automation platform’s perform...

Good stories have the potential to create a great context for relationships. Hence, storytelling can do a lot for your company’s brand. It gives you the opportunity to connect with your prospective customers and keep existing customers in the loop. This makes your marketing more humane, it makes you...

Managing Marketing is a tough job and you have to be prepared for the unprecedented inflow of work aka campaigns, anytime of the day disrupting your already busy schedule. Most digital marketers complain about the work load and the long hours they put into work everyday. The daily work schedule of a...

You have finally resorted to using Marketing Automation to create touch points and to support the customer journey; simplify the visitor tracking process; and to nurture and qualify leads. The purpose of using Marketing Automation software is also to increase your organization's’ efficiency and stre...

It is essential that an organization chooses the most suitable marketing automation system for their marketing and sales strategies. However to err is human, and you might end up selecting a marketing automation tool that does not really serve your purposes. Sticking to it would be detrimental to yo...