With the ever-growing workload consuming all the time that you have in a day, marketers need a way to scale their work, the work more efficiently, and the answer is Marketing Automation. According to Brandpipe, in 2015 the market has grown to a sizeable $5.5 Billion industry. So, as we are slow...

The appropriate and right use of Marketing Automation will always help you build and enhance your customer base. However, there is always the risk of losing some or failing to keep them hooked to your products and services perpetually. This aspect requires to be carefully thought about and analyzed ...

Let’s begin with a simple question: What goes into the making of a Big Brand? The answer is, there’s nothing extraordinary that builds a super brand. This is because any branding process fundamentally involves the creation of some excellent branded content and its timely communication to a targeted ...

I often hear CMOs complaining about their company’s fear of marketing automation software. I must admit, many marketers and senior management still consider marketing automation to be a somewhat intimidating concept. Wasn’t CRM a bigger intimidation back in early 2000s? Can your organization live wi...

You simply can’t ignore the unstoppable march of the Internet. This is more so as it is perpetually producing data that is helping you start new businesses, generate leads while also satisfying customer needs for information. And all this data is just for you. Invaluable data on what ...