It is always every company’s wish and goal to maximize the returns on the investments made on technology and the marketing automation (MA) systems are no exception. Many organisations use marketing automation systems only for email marketing, lead generation and lead nurturing. This is like driving ...

You may have implemented a Marketing Automation (MA) system and are perhaps thinking that it’s going to work wonders for your business. The moot point, however, is: Are you getting the best out of it and is it really working to your advantage? There are many companies out there who are deriving grea...

Over the last few years, Marketing Automation has sure caught marketers’ fancy, given the phenomenal benefits it provides to its users, particularly in the medium and enterprise business segments. However, it also needs to be borne in mind that just randomly choosing a software for marketing automat...

The ongoing trend shows that Marketing Automation does not need any backing for its case. In a study from 2013 titled “Lead Generation Marketing Effectiveness Report”, The Lenskold Group found that 63 percent of the companies that overwhelmed their competition use Marketing Automation. At the same t...

It goes without saying that Marketing, like Finance, is also the lifeblood of your business. And as the business keeps growing, you will find it exceedingly difficult to maintain one-on-one relationships with all your customers and buyers. Even tools like CRMs and Excel spreadsheets may not be enoug...