"I use a CRM already, do I really need a marketing automation system?" Which marketing automation feature does my CRM lack?" I come across this type of questions everyday, so I thought of writing this article for the benefit of all.

Marketers are often heard saying that there is no nee...

MarTech is booming and VentureBeat reported that it received $134 billion as funding in the past five years, employing 300,000 people. 30 MarTech firms are believed to be valued at more than $1 Billion. The industry is going to be more popular with new players as new tools keep on emerging in t...

Dear Marketers! While you are busy increasing your revenues by cleverly structuring marketing strategies, marketing automation is silently taking over the entire sphere of digital marketing. There are nearly 11 times more B2B organizations using marketing automation now than in 2011 and that speaks ...

Marketing automation technology has proved to a boon to smart marketers. But mere investing in marketing automation does guarantee success. It will not take you anywhere unless you plan for it’s success and have an organization level buy-in. At Esanosys, we have implemented advanced marketing automa...

There arrives a point in every startup founder’s entrepreneurial journey, when you have to take a crucial marketing decision – whether to invest in a viable marketing automation tool or not. What you need to keep in mind is that you have to first find out if your startup needs marketing automation o...