Marketing Automation and CRM platforms have a lot to offer on their own. But when these two systems are integrated, your organization receives an automatic boost in both sales and marketing departments. With the advancement of technology, Sales have been presented with newer opportuni...

Marketing automation does have a way of making people think about an automated robot that helps to market products. It conjures images of automated machines bidding their master’s command. But in reality marketing automation is more than just a system that behaves like a machine. It is extremely hum...

When it comes to marketing, lead scoring is one of the most powerful tools for marketers. Not only does it let marketers identify leads and prioritize them, they also open up long-term sales opportunities. However, it is not really easy to configure lead scoring models because it depends on the...

Marketing Automation is perhaps one of the most misinterpreted technology in marketing. Almost every digital marketer uses marketing automation in one form or the other. Of course, many marketers are fully aware of what it is and how marketing automation can be integrated in their strategy and growt...

Digital Marketing is a must for any organization operating in this digital age. It is customary for companies to ensure they have a strong digital presence and the marketing team is responsible to create that perfect presence. Digital Marketing may look overwhelming specially when there is so much t...