Customer churn rate is a pressing issue for all companies specially subscription based companies like SaaS. However, there’s also the fact that you cannot possibly retain every single customer that comes your way. Some of them are beyond saving.

But does that mean you would delay the inevitable? Many...

MarTech stacks are commanding most of a CMO’s budget and attention nowadays in the face of evolving consumerism. In fact, according to Gartner, 79% of Marketing departments have a specific budget just for investing in technology.

This radical shift from traditional to ultra-modern is happening at an ...

Progressive profiling is often like your interaction with that cute lady you see on the train you take to work everyday. If you strike up a conversation and ask her out for a date in the very first interaction, chances are she won’t even reply and go away. You are asking for way too much information...

As marketers, we are curious to know when a lead will qualify. Thanks to modern marketing technology, we can actually track leads and assign scores to their actions to understand when they will qualify. This is commonly referred to as lead scoring. But to have a better understanding of lead scoring,...

For most modern day marketers, lead scoring is a vital part of their game plan. It helps you identify your prospects, prioritize them and make an effort to qualify them. It helps you assign scores to your leads, depending on their actions on your website. When a score reaches a certain threshold, th...