Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology in general is rising fast. According to this  study, 4...

Abandoned shopping carts are simply unavoidable for ecommerce businesses. It is the undesirable yet harsh reality of every marketer’s life. In fact, the average cart abandonment rate online is a whopping 69.23%. That’s quite a lot, don’t you think? There must be some kind of way where you can r...

It is easy to spot the difference between a good brand and a great brand. But, what goes on to establish that difference? Questions like these have kept marketers wondering for decades. There’s no magic involved in the making of a super brand. It’s all about doing the right thing at the right time. ...

How many marketing tools do you use? And, how many marketing tools do you think you need? In certain situations, more is not always better. Having more is not always the solution. In fact in Marketing, more disparate marketing tools mean more trouble for the marketers using it. Let's see why.

Let’s c...

Browser push notifications are short messages from websites. You can get them on desktops or even mobile devices, even if the website is not open. A new marketing channel, it lets you reach out to your prospects without knowing any of their contact details.

It’s a great way to stay on your customer’s...