Marketing automation implementation takes time, patience and a working knowledge of how automation platforms function. There are a number of things that you need to keep in mind if you wish to do marketing automation implementation on your own. It depends not only on you but the capabilities of your...

According to Forrester, Robots and AI will replace 7% of US jobs by 2025. So, will marketers lose jobs as well? At this point, this is hard to say for sure. But it seems unlikely. Moreover, this cognitive era will help create new jobs like robot monitoring professionals, content curators, data scien...

This ongoing debate of marketer vs machines seems to be a little skewed to me. The idea of machines, as we know it comes from our knowledge based on popular culture. Movies like 2001: A Space Odyssey, Westworld, Alien, etc. have shown us what machines and AI can do. Needless to say, the portrayal of...

If you are looking for a career upgrade or a job change, its vital to know about marketing automation. So, are you looking to upgrade your marketing automation know-how with a marketing automation certification course? Nowadays, with so many marketing automation software vendors out there, it has be...

LinkedIn Lead Gen Forms are the epitome of sheer brilliance combined with simplicity. Let me tell you why. One of the biggest challenges that a B2B marketer has to face is generating quality leads. With the advent of mobiles, this task has become even more challenging. Do you know why? Because, it i...