To keep up with the increasing demands of consumers, marketers are always looking for robust solutions to help them market their products better. This is where modern marketing technology or MarTech comes in. With traditional methods of marketing rapidly growing obsolete, most marketers are opting f...

Technology has revolutionized the world as we know it. It has transformed the very way of life. Traditional or old notions have made way for new ones. The world of marketing too has been deeply influenced by technology. It has literally transformed the way brands interact with consumers. Along with ...

You have a marketing automation platform. You’re now using it to increase the number of qualified leads, boosting the number of subscribers on your blog, raking in more revenue than before. You’re also monitoring your social media campaigns, running multiple email campaigns and using drips to re-eng...

Every industry has its own set of secrets. The marketing automation industry is no different. With marketing automation adoption on the rise, industry leaders will go out of their way to protect these secrets fiercely. None of the marketing automation vendors will ever tell you any of these secrets ...

As times change, so do all things. A thing that was popular two years back is obsolete at the moment. When it comes to the world of marketing, nowadays marketing automation is the only word that can be heard. Considered to be a perfect solution, marketing automation is a robust tool for marketers.

Th...