Emotions are powerful. They are the primary drivers of human behavior. Hence they also influence purchasing decisions. The businesses that do manage to create favorable emotional associations with consumers stand to gain more in the long run. That is the reason why consumers prefer one brand over th...

At this day and age, adopting marketing automation has become a crucial step to achieving success. If you are planning to launch a business, look no further. If you implement marketing automation, you won’t really need any other marketing tool. Along with that, once you integrate your marketing auto...

Implementing marketing automation is just the beginning of a successful period for your company’s website/app. With right strategy, you can play your cards right and utilize marketing automation correctly if you want to improve conversions and increase sales.

Here’s 5 simple tips to improve conversio...

Candidates running for the 2016 US Presidential elections are using innovative online strategies to attract citizens and turn them into prospective voters. This particular strategy is not a new one either. It helped current US president Barack Obama to win the last two elections back in 2008 and 201...

With technology advancing everyday, human touch is slowly being obliterated from marketing and sales interactions. More so, because consumers too are self-reliant these days. But they do want a personalized experience. Perhaps due to the shrinking amount of human touch in most interactions, people a...