Marketing automation is perhaps one of the most brilliant marketing solutions out there. With marketers lining up to adopt automation more and more, a particular question is bothering me. Is marketing automation only for marketers? Is marketing automation as the name suggests, a solution only for th...

Marketing automation adoption has grown over the years. It is growing at a remarkable pace, for around 55% of B2B companies have started implementing marketing automation this year which sees an 11x rise from the number of marketing automation users back in 2011. However, according to a research do...

Last time around we delved into features that marketing automation offers which you can use alongside your CRM system. You can take a look at part 1 of Got CRM? You Need Marketing Automation Too! article, before we move on to pressing reasons as to why you need marketing automation along with your C...

"Is my company ready for marketing automation?' Many of you would have grappled with this question before implementing marketing automation. If you are grappling with it, right now, then help is at hand. Before you consider implementing marketing automation in your organization, there are a few...

It takes care of all your mundane marketing tasks leaving you with enough time to come up with brilliant marketing campaigns. At the end of the day, you generate more leads, close more deals, and everyone is happy. ...