CRM arrived in the 1990s and revolutionized Sales and Customer Management. It served as the backbone of Sales, shaping the entire process of customer engagement. It provided organizations with the resources that they needed for successful customer management. However, marketing technology had to kee...

Marketing technology has evolved a lot in the past decade. It has paved way for platforms like Marketing Automation that has revolutionised marketing for the better. As a marketer, you will be hearing about this technology quite often. You might also be hearing about its success. Yes, Marketing...

Marketing automation is not your everyday marketing tool. It is robust, vibrant and multi-purpose. To the marketers who use it on a day-to-day basis, it is revolutionary MarTech. While a big chunk of the top organizations in the world have started using marketing automation to meet their needs, some...

Perhaps the most effective way to retain customers is to let them achieve success by using your product. When your business depends solely upon your customer’s success, you will have to manage your customers like assets. You will have to take care of client relationships effectively because your org...

Contrary to the widespread belief, marketing automation is not an extremely complex piece of technology. Then again, it is not your elementary arithmetic either. Marketers and businesses get sold on the very idea that marketing automation is a magical piece of technology that will propel their organ...