"Is my company ready for marketing automation?' Many of you would have grappled with this question before implementing marketing automation. If you are grappling with it, right now, then help is at hand. Before you consider implementing marketing automation in your organization, there are a few...

Marketers have already made SEO their top priority. But as a marketer, are you thinking of voice search as part of your SEO strategy? As long as statistics are concerned, Google has disclosed that 20% of their queries come from voice search.

What marketers need to understand is that different people ...

After much anticipation, Google has finally rolled out Google Allo, a new messaging app that promises to revolutionize texting forever. It is also their first large scale commercial attempt at utilizing artificial intelligence (AI) in an application. It is similar to popular messaging applications l...

It takes care of all your mundane marketing tasks leaving you with enough time to come up with brilliant marketing campaigns. At the end of the day, you generate more leads, close more deals, and everyone is happy. ...

Google URL builder is a complementary tool from Google which allows you to add custom tracking parameters to your campaign URL. This makes it easy to track in Google Analytics.

Last month, many marketers including me were in for a surprise to see Google moving the Google URL builder to a new location...