If you run a SaaS business, you know pretty well how much customers mean to your organization. Attracting customers are one thing, but retaining them throughout a certain period of time, preferably for the long term is another ballgame. Customer retention is extremely important for you and your SaaS...

Dear Marketers! While you are busy increasing your revenues by cleverly structuring marketing strategies, marketing automation is silently taking over the entire sphere of digital marketing. There are nearly 11 times more B2B organizations using marketing automation now than in 2011 and that speaks ...

Marketing has been going through a renaissance where it has been moving from a closed container to a more open style revolving around customer lifecycle. The marketing department model that stands out and can sustain itself day after day is a model structured around the customer’s experience, so tha...

Marketing automation technology has proved to a boon to smart marketers. But mere investing in marketing automation does guarantee success. It will not take you anywhere unless you plan for it’s success and have an organization level buy-in. At Esanosys, we have implemented advanced marketing automa...

There arrives a point in every startup founder’s entrepreneurial journey, when you have to take a crucial marketing decision – whether to invest in a viable marketing automation tool or not. What you need to keep in mind is that you have to first find out if your startup needs marketing automation o...