Every SaaS business is equally passionate about their product and they are convinced that their product has what their customer needs. Most SaaS products are genuinely good and compel free trial users to subscribe it right away. But for a lot of SaaS companies who are not converting most of their tr...

Customer retention is extremely important to your SaaS business because it can make or break your business. If you lose customers, you lose money and goodwill. It’s as simple as that. On an average, SaaS businesses see a 8% annual customer churn while the ideal SaaS business should see negative...

SaaS (Software as a Service) startups and ventures have started facing stiff competition due to the immense growth this segment has seen in this decade. According to Compass, SaaS is growing at thrice as fast the speed of software as a whole. In fact, in 2016 the entire market for SaaS applications ...

Your goal as a marketer in the SaaS industry is to drive as many SaaS trial conversions as possible. But the major obstacle is that most SaaS trial users do not convert to paying customers. According to Totango, around 15-20% of the trial users become customers and the percentage drops eve...

Marketing Automation and CRM platforms have a lot to offer on their own. But when these two systems are integrated, your organization receives an automatic boost in both sales and marketing departments. With the advancement of technology, Sales have been presented with newer opportuni...