The sole reason landing pages exist is because we want conversion- from an anonymous visitor to a lead, a lead to a prospect or a prospect to a customer. Landing pages are targeted web pages where a visitor lands after clicking a CTA button or a link on a marketing email. Since visitors ar...

As a digital marketer, when you implement an Adwords campaign, do you target anybody and everybody without any thought or do you target a specific audience. The former relies on luck while the latter relies more on logic and research. Relying on luck will not take you anywhere when marketing is conc...

You can’t increase your profits or expand your business if there is no alignment between your marketing and sales departments. Even though they have different functions, they share a common goal and complement each other like pieces of a jigsaw puzzle.

When Sales and Marketing alignment happens with ...

Marketing automation does have a way of making people think about an automated robot that helps to market products. It conjures images of automated machines bidding their master’s command. But in reality marketing automation is more than just a system that behaves like a machine. It is extremely hum...

"70% of sales leads are not properly leveraged or are completely ignored, thus wasting marketing program dollars".

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