When it comes to marketing, lead scoring is one of the most powerful tools for marketers. Not only does it let marketers identify leads and prioritize them, they also open up long-term sales opportunities. However, it is not really easy to configure lead scoring models because it depends on the...

The most primitive digital marketing technique known to marketers is email marketing and it is still one of the most relevant marketing channels. Marketers send email newsletters all the time to promote their products and services. But what if new subscribers sign up to get updates? They will start ...

Marketing Automation is perhaps one of the most misinterpreted technology in marketing. Almost every digital marketer uses marketing automation in one form or the other. Of course, many marketers are fully aware of what it is and how marketing automation can be integrated in their strategy and growt...

Digital Marketing is a must for any organization operating in this digital age. It is customary for companies to ensure they have a strong digital presence and the marketing team is responsible to create that perfect presence. Digital Marketing may look overwhelming specially when there is so much t...

When it comes to digital marketing, keeping track of what your competitors are doing is essential. Keeping an eye on competition not only lets you be aware of what they are up to but it also lets you understand how you can improve your own marketing techniques. We list down 8 ways to track, analyze ...