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If you want a highly productive and efficient marketing team, you will have to hire well. End up hiring the wrong person and you will keep paying for your mistake for a long time to come. An incorrect hiring decision could cost a company up to $20,000 a year on an average. So, if you want to avoid h...

As our lives are gradually moving towards a more digital realm, our problems are too. I remember, how our mailboxes would be cluttered with tons of flyers and brochures back in the day. Frankly, it was a menace. I had no use for most of them and they would end up in the wastepaper basket. Now, there...

People say good things don’t last forever. And that is exactly what gets me thinking: Will marketing automation ever die? That’s a pretty valid question, don’t you think? I mean, we are all using it right now, having fun, reaping the benefits. But what if there is no marketing automation to help us ...

Did you know that marketing technology represents almost 33% of a company's marketing budget according to Gartner? If you ask me, that's a lot of money. Out of this budget, 28% will be invested in infrastructure to run marketing software. 24.4% will be invested in marketing software itself whil...