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There are quite a few things Facebook can teach you about marketing automation. I know, you are probably thinking that I am crazy. I am, probably, but I’m totally correct as well in this case. The first thing that you are probably dying to ask is, Facebook is a social networking website, and how can...

Marketing automation implementation takes time, patience and a working knowledge of how automation platforms function. There are a number of things that you need to keep in mind if you wish to do marketing automation implementation on your own. It depends not only on you but the capabilities of your...

Ask any email marketer when the best time to send emails is. And, they will promptly say that you should better do it before 12 noon from Tuesday through Thursday. But how much does this statement hold true now? Even a few years back, marketers would always time their emails so that the maximum numb...

According to Forrester, Robots and AI will replace 7% of US jobs by 2025. So, will marketers lose jobs as well? At this point, this is hard to say for sure. But it seems unlikely. Moreover, this cognitive era will help create new jobs like robot monitoring professionals, content curators, data scien...

This ongoing debate of marketer vs machines seems to be a little skewed to me. The idea of machines, as we know it comes from our knowledge based on popular culture. Movies like 2001: A Space Odyssey, Westworld, Alien, etc. have shown us what machines and AI can do. Needless to say, the portrayal of...