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If you are looking for a career upgrade or a job change, its vital to know about marketing automation. So, are you looking to upgrade your marketing automation know-how with a marketing automation certification course? Nowadays, with so many marketing automation software vendors out there, it has be...

LinkedIn Lead Gen Forms are the epitome of sheer brilliance combined with simplicity. Let me tell you why. One of the biggest challenges that a B2B marketer has to face is generating quality leads. With the advent of mobiles, this task has become even more challenging. Do you know why? Because, it i...

Marketing automation adoption rates are going up, albeit slowly. There are not too many small companies around who can boast of using marketing automation. However, the number of marketers who have started adopting marketing technology in general is rising fast. According to this  study, 4...

Abandoned shopping carts are simply unavoidable for ecommerce businesses. It is the undesirable yet harsh reality of every marketer’s life. In fact, the average cart abandonment rate online is a whopping 69.23%. That’s quite a lot, don’t you think? There must be some kind of way where you can r...

It is easy to spot the difference between a good brand and a great brand. But, what goes on to establish that difference? Questions like these have kept marketers wondering for decades. There’s no magic involved in the making of a super brand. It’s all about doing the right thing at the right time. ...