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Are you a data-driven marketer? Yes? No? No idea? Well, it's a love-hate relationship. While it is easy to proclaim that you are a data-driven marketer and to admit that data is your new master. In reality, data crunching doesn't come naturally to marketers. Traditionally, data crunching was the rea...

How many marketing tools do you use? And, how many marketing tools do you think you need? In certain situations, more is not always better. Having more is not always the solution. In fact in Marketing, more disparate marketing tools mean more trouble for the marketers using it. Let's see why.

Let’s c...

Browser push notifications are short messages from websites. You can get them on desktops or even mobile devices, even if the website is not open. A new marketing channel, it lets you reach out to your prospects without knowing any of their contact details.

It’s a great way to stay on your customer’s...

Customer churn rate is a pressing issue for all companies specially subscription based companies like SaaS. However, there’s also the fact that you cannot possibly retain every single customer that comes your way. Some of them are beyond saving.

But does that mean you would delay the inevitable? Many...

MarTech stacks are commanding most of a CMO’s budget and attention nowadays in the face of evolving consumerism. In fact, according to Gartner, 79% of Marketing departments have a specific budget just for investing in technology.

This radical shift from traditional to ultra-modern is happening at an ...