Blog

Virtual reality is very much a reality with Oculus Rifts flying off the shelves. While gamers have been pumped up about it and rightly so, can marketers too look forward to it with equal enthusiasm?

Yes, they can. This is the era of digital marketing and experimentation, and the potential is limitles...

Content marketing has never been as popular as it is now. A decade back, many businesses did not even have websites and relied heavily on traditional methods of marketing and advertising to spread the message about their products. But, with advancement in technology, most companies and businesses ar...

Progressive profiling is often like your interaction with that cute lady you see on the train you take to work everyday. If you strike up a conversation and ask her out for a date in the very first interaction, chances are she won’t even reply and go away. You are asking for way too much information...

As a digital marketer, email marketing is a must for you. But you need a contact list first. Otherwise who would you send those emails to, right? A popular legacy method is to purchase email lists. They are easily available and cheap.

But should you be doing this? Do you really think buying a cheap l...

As marketers, we are curious to know when a lead will qualify. Thanks to modern marketing technology, we can actually track leads and assign scores to their actions to understand when they will qualify. This is commonly referred to as lead scoring. But to have a better understanding of lead scoring,...