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For most modern day marketers, lead scoring is a vital part of their game plan. It helps you identify your prospects, prioritize them and make an effort to qualify them. It helps you assign scores to your leads, depending on their actions on your website. When a score reaches a certain threshold, th...

The modern day digital marketer knows his ins and outs when it comes to email campaigns. So, it may come to you as no surprise that we decided to talk about drip emails here. As you already know, drip campaigns consist of a series of drip emails based on customer response to your product or service....

Congratulations! If you have recently got approval from your company's management to implement or upgrade your marketing automation system. With the plethora of choices available to marketers, choosing the right marketing automation system can be daunting. Most marketing automation systems have been...

I have no doubt that marketers use multiple tools to manage their marketing campaigns. Of all the tools in their kitty, marketing automation and CRM stand tall and in this article we will discuss how to integrate a CRM with marketing automation system. Read about the advantages of integration CRM wi...

The Super Bowl might be over for this year, but the fever has not died down completely. For marketers, the Super Bowl is more than just a sporting event. It is an opportunity to market their brands to an enormous audience. Hence competition for placing ads are high leading to steep prices for ad spo...