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CRM has proved it's mettle as a robust sales-oriented tool that takes care of all sales-related activities like tracking customers to providing support. No wonder CRM systems are hugely popular among businesses of all sizes. But when it comes to Marketing, CRMs falls short, way short. In order to ta...

2016 was the year of marketing automation. And, it has proved that it is here to stay. It is the talk of the town. Even if you try hard to ignore it, you cannot. There is a shroud of mystery that surrounds marketing automation that makes it even more enigmatic.

It is a robust solution for marketers n...

Chatbots have existed since some time, but they did not attract the attention of marketers until recently. Ever since Facebook’s announcement that it would implement chatbots in its Messenger application, all of a sudden they became the rage. More and more applications are resorting to chatbots to c...

Marketing automation is slowly catching up, as marketers are clearly considering it as a viable solution for the needs of the Marketing and Sales departments. Adoption rates are at an all-time high with more than 55% of B2B companies opting for automation to meet their rising demands.

Over the past d...

Your Marketing team must be thinking of ways to improve productivity and boost the efficiency of your organization, all the time. Fast-growing B2B companies need to take a leap of faith at some point of time, and invest in marketing automation technology that is more versatile than the basic, DIY te...