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Predictive analytics has existed for years. But now the time has come for it to shine. Marketers are gravitating towards predictive analytics in order to improve their profits. Many more will follow suit in the near future. As of this year 49% of B2B companies are already using predictive analytics ...

As times change, so do all things. A thing that was popular two years back is obsolete at the moment. When it comes to the world of marketing, nowadays marketing automation is the only word that can be heard. Considered to be a perfect solution, marketing automation is a robust tool for marketers.

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Emotions are powerful. They are the primary drivers of human behavior. Hence they also influence purchasing decisions. The businesses that do manage to create favorable emotional associations with consumers stand to gain more in the long run. That is the reason why consumers prefer one brand over th...

At this day and age, adopting marketing automation has become a crucial step to achieving success. If you are planning to launch a business, look no further. If you implement marketing automation, you won’t really need any other marketing tool. Along with that, once you integrate your marketing auto...

Implementing marketing automation is just the beginning of a successful period for your company’s website/app. With right strategy, you can play your cards right and utilize marketing automation correctly if you want to improve conversions and increase sales.

Here’s 5 simple tips to improve conversio...