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Candidates running for the 2016 US Presidential elections are using innovative online strategies to attract citizens and turn them into prospective voters. This particular strategy is not a new one either. It helped current US president Barack Obama to win the last two elections back in 2008 and 201...

With technology advancing everyday, human touch is slowly being obliterated from marketing and sales interactions. More so, because consumers too are self-reliant these days. But they do want a personalized experience. Perhaps due to the shrinking amount of human touch in most interactions, people a...

Marketing automation is perhaps one of the most brilliant marketing solutions out there. With marketers lining up to adopt automation more and more, a particular question is bothering me. Is marketing automation only for marketers? Is marketing automation as the name suggests, a solution only for th...

Marketing automation adoption has grown over the years. It is growing at a remarkable pace, for around 55% of B2B companies have started implementing marketing automation this year which sees an 11x rise from the number of marketing automation users back in 2011. However, according to a research do...

Last time around we delved into features that marketing automation offers which you can use alongside your CRM system. You can take a look at part 1 of Got CRM? You Need Marketing Automation Too! article, before we move on to pressing reasons as to why you need marketing automation along with your C...