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Contrary to the widespread belief, marketing automation is not an extremely complex piece of technology. Then again, it is not your elementary arithmetic either. Marketers and businesses get sold on the very idea that marketing automation is a magical piece of technology that will propel their organ...

If you are a marketer who is interested in implementing marketing automation software in your organization, then the first thing that you need to do is sell your idea to your CxOs who will provide you the budgets, manpower and most importantly the company wide support required to succeed. You need y...

There is no greater pleasure for a marketer than knowing the outcome of a marketing campaign. Wouldn’t it be nice to have a future prediction crystal ball to look at the future? As futuristic as it may sound, it’s now real and available to use for all marketers. Yes, marketing automation is the cry...

With the number of marketing automation adopters on the rise, there has been an increase in demand for marketers to learn marketing automation. Marketers who have already implemented and who wish to implement marketing automation have access to different sources of information related to this techno...

At Esanosys, we constantly look for new ways to use marketing automation software. After struggling to hire good people for our startup, I looked at ways to improve our hiring process. It took me some time to realize that hiring isn’t much different from sales and marketing. You start with creating ...