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At some point, you must have wondered how businesses in the same industry are at different levels at the same point of time, how one of the businesses win more clients and become a market leader and the rest are competitors. So, what makes an organization literally stand out from the rest? How are i...

As a marketer, you must have heard of marketing automation. The way marketing automation technology is invading the sphere of marketing, it is hard to miss. When your company is performing well, your boss is looking for ways to boost its sales, he will turn to you for help. Being a marketer, your bo...

Marketing automation is a technology driven mostly by the investments from the marketing department. However it is not meant to be so. It is essentially a tool for educating prospects and optimizing their process of conversion along the buy cycle. So, it is expected that both marketing and sales sho...

 This article was originally published by Sourabh Mathur on LinkedIn.

Ever since businesses discovered marketing as a way to promote their products and services to potential customers, there has been an immense amount of competition. As a result at one point of time marketing got infused with techno...

We hope you have not been living under a rock and you must have heard about the latest sensation that has taken the internet by storm: Pokémon Go. Three weeks since its release and it has already broken a bunch of records. According to SensorTower, Pokémon Go already crossed 50 million downloads in ...